Maximize Profits Through Stronger Security Brook Chelmo Product Marketing

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Presentation transcript:

Maximize Profits Through Stronger Security Brook Chelmo Product Marketing

eCommerce is Growing Source: 2

eCommerce Development Intensifies Copyright © 2014 Symantec Corporation 3

How Buyers Behave K/Month

How Buyers Behave Copyright © 2014 Symantec Corporation 5 65%

How Buyers Behave 6

Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Copyright © 2014 Symantec Corporation 7 Free: How Today's Smartest Businesses Profit by Giving Something for Nothing - Chris Anderson

Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Copyright © 2014 Symantec Corporation 8 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability - Steve Krug

Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Copyright © 2014 Symantec Corporation 9

Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Develop a streamlined checkout process Copyright © 2014 Symantec Corporation 10

Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Develop a streamlined checkout process Use an SSL certificate & seal people trust Copyright © 2014 Symantec Corporation 11

How Buyers Behave 12

How Buyers Behave 65% 17% 61% 13 Seal Mistrust Security Concerns Abandoned Shopping Carts

Seal Mistrust Copyright © 2014 Symantec Corporation 14

Trust Online is Critical Copyright © 2014 Symantec Corporation 15

Initiating The Trust Model Org Applies Copyright © 2014 Symantec Corporation 16

Initiating The Trust Model Org Applies CA Vets Copyright © 2014 Symantec Corporation 17

Initiating The Trust Model Org Applies CA Vets CA Issues Copyright © 2014 Symantec Corporation 18

Initiating The Trust Model Org Applies CA Vets CA Issues Org Installs Copyright © 2014 Symantec Corporation 19

Encrypt Copyright © 2014 Symantec Corporation 20

Encrypt Copyright © 2014 Symantec Corporation 21 Improve SEO

Use EV Copyright © 2014 Symantec Corporation 22

Use EV Copyright © 2014 Symantec Corporation 23 17% Sales Uplift

Use EV Copyright © 2014 Symantec Corporation 24 86% Survey Uplift

Use a Seal 25

Use a Seal 23.7% 24.1% 32.2% 40.7% 46.4% 48% 26 “If you are shopping from a retailer you don’t know well, how would you decide whether to trust the website?” Trustmarks Clear Contact Info Used by friends/family Appearance Selection Performance

Guarantee The Shopping Experience Copyright © 2014 Symantec Corporation 27

& QA Copyright © 2015 Symantec Corporation28

Thank you! Copyright © 2014 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice. Brook Chelmo