Chapter 3 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Planning Business Messages
© Prentice Hall, 2007Business Communication Essentials, 3e Chapter Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill
Understanding the Three- Step Writing Process Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 3
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Situation Information Medium Organization Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message PlanningCompletingWriting Three-Step Process
Selecting the Right Medium Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 5
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Oral Media ConversationsConversations InterviewsInterviews SpeechesSpeeches PresentationsPresentations MeetingsMeetings
Written Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter MemosMemos ProposalsProposalsReportsReports LettersLetters
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Visual Media Communicate FastCommunicate Fast Clarify ComplexityClarify Complexity Overcome BarriersOvercome Barriers Expedite MemoryExpedite Memory
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Electronic Media
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Choose the Medium Choose the Medium RichnessRichness LimitationsLimitations CostCost FormalityFormality UrgencyUrgency PreferencesPreferences
Organizing Your Message Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Limit Message Scope InformationInformation LengthLength DetailDetail Main Idea
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Choose the Approach Direct Indirect Audience Reaction Message Length Message Type
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Planning Business Messages