Chris Scott Countryside Access & Activities Network (CAAN) 6 th November 2007 Activity Tourism Marketing Action Plan 2007 – 2008 Update April 2007 – October 2007

Adventure Outdoor Active Campaign Adventure Brochure Birmingham Outdoor Show Belfast Holiday Show CRM Plan – NITB Cooperation with Tourism Ireland – NITB

Adventure Integrate Short Breaks – NITB Database of Adventure Contacts FAM TRIPS – NITB Increase Trade Communications – NITB Forum and Working Group Research – NITB Websites

Walking Walkni.com Ulsterway Walk of the Week Walking Festivals PR Walk Brochure

Cycling Currently sourcing budget and resources for Cycling Guide Adventure and Walking Brochure taking preference

Watersports Canoe Trails –Blackwater – November 2007 –Lower Bann – January 2008 –Lough Neagh – May 2008 –Strangford Lough – June 2008 Relaunch of –NOW

Training and Development Packaging Holidays Accreditation and Licensing Business and Skills Development

Marketing Opportunities NEW Adventure Brochure OUTDOOR NI Belfast Adventure Show Sponsorship Exhibition Special Offers

Adventure Brochure Adventure Brochure 2007 nearly out of stock NEW Brochure to be launched at Belfast Adventure Show Jan ,000 Copies to be printed Expected life span Jan 08 – Dec 09 Design change in line with NITB Brand Guidelines Expert Consultation How to be included –RTP Member –Complete Provider Form

Outdoor NI 3,000 hits during October Ensure info is up to date via Trade Account CAAN Audit Nov / Dec Events Offers –Ensure they are still relevant –Use Christmas Opportunity News –Send to

Belfast Adventure Show Holiday World Show – King’s Hall 18 th – 20 th January 2008 Trade attendance of paramount importance –Attend yourself –Encourage RTP to attend –Set up consortia Interaction important PR opportunities Investment from £550

Sponsorship & Special Offers Sponsorship In-Kind Sponsorship Prizes are required for websites and exhibitions Sponsorship proposal will be available in December Special Offers A special offer flyer will be produced for Birmingham Outdoor Show and Dublin Holiday World Details will be announced Early January 2008