Online Fundraising Strategies for Giving Day Campaigns April 2, 2015

Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.

You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: You can also view recorded webinars and videos on our YouTube channel: You will receive an with this presentation, recording, and links later today. Tweet or using hashtag: #techsoup

April 2, 2015 Online Fundraising Strategies for Giving Day Campaigns

Presenters 5 Becky Wiegand Webinar Program Manager TechSoup Global Josh Hirsch Director of Development, Chief Gratitude Officer The Weiss School Assisting with chat: Ale Bezdikian, TechSoup Global Lori Finch Vice President, Community Giving Kimbia

Where Are You? We Are Here

Agenda Introduction to TechSoup Poll – Giving Days? Strategies of Successful Campaigns 2014 Strategies in Action – The Weiss School Social Media Tools 2015 Strategy Planning Give Local America 2015 – May 5 Online Fundraising Tools Q&A

About TechSoup Global We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries. DateFooter 8 We connect organizations and people with the resources, support, and technology they need to change the world. Learn more from our 2014 Year in Review.2014 Year in Review

9 We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential. 121 countries served 63 partner NGOs 41 Net2 local groups 615k NGOs reached Our Reach

Our Impact 10 Together, we build a stronger, more resilient civil society. $4.8B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 5.9M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: = survey conducted among TechSoup members in 2013.

Our Product Donation Programs Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach.

Confidential document: Kimbia Inc Online Fundraising Strategies for Giving Day Campaigns Tips & Tricks to increase support for your cause

Confidential document: Kimbia Inc Poll Have you participated in a giving day event in the last 12 months?

Confidential document: Kimbia Inc Create a sense of urgency Leverage social and peer-to-peer fundraising model (think ALS Ice Bucket Challenge) Appeal to a wide variety of ages and donor levels Why do online fundraising campaigns work?

Confidential document: Kimbia Inc Strategies of successful a campaign 1.Goals set and publicly announced 1.Network knowledgeable and excited 2.Creative messaging and compelling digital assets in place (lots of free resources to help).

Confidential document: Kimbia Inc About The Weiss School Mission: The Weiss School's mission is to foster a community of reflective, compassionate and unique gifted learners through a differentiated curriculum that promotes global awareness, leadership, critical thinking and problem solving.

Confidential document: Kimbia Inc Strategies in Action 10-Day Communications Plan Facebook Twitter Instagram No direct mail No committee

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Goals & Results Fundraising Goals: $30,000 8 th grade class gift Fundraising Results: $38, donors 7 th highest total raised out of 330 nonprofits 1 new major donor

Confidential document: Kimbia Inc. 2014

Social Media Tools

Confidential document: Kimbia Inc Master Plan 90-Day Communications Plan Facebook Twitter Direct Mail Phone Solicitations Instagram

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Social Media Examples

Confidential document: Kimbia Inc Master Plan “Celebration of Everything Weiss School” Cinco de Mayo Party Author Day Campaign Headquarters Community Service Projects

Confidential document: Kimbia Inc Challenge #frelfie = fundraising + selfie

Confidential document: Kimbia Inc Interested in testing one out? Register at Take advantage of free resources and trainings on Test out a new campaign Join us on

More Online Fundraising Tools & Resources

Online Fundraising Tools 34

Online Fundraising Tool Donations 35

Online Fundraising Resources 44 Ways to Build Trust and Gain Donors Online Crowdfund Your Way to Year-End Success #GivingTuesday and Year-End Fundraising Strategies Fundraising with Social Media A Few Good Tools for Friend-to-Friend Fundraising A Few Good Tools for Ticketed Events A Few Good Online Auction Tools How to Choose Software to Manage Your Church Leveraging Social Media for Nonprofit Events How to Make Your Campaigns More Viral 36

Q & A Please type your questions in the chat window. Join the conversation and ask more questions in our Digital Engagement Forum.Digital Engagement Forum Photo:

Learn and Share! Chat in one thing that you learned in today’s webinar that you will try to implement. Will you share this information with your colleagues and within your network? 38

Upcoming Webinars and Events 4/9: The Brand Idea: The Secret to Managing Your Values-Based BrandThe Brand Idea: The Secret to Managing Your Values-Based Brand 4/16: Are Tablets Just Toys? How to Get Work Done (and Be Green!) with Mobile DevicesAre Tablets Just Toys? How to Get Work Done (and Be Green!) with Mobile Devices 4/21: Referring Social Services at the LibraryReferring Social Services at the Library 4/23: How to Find Free (and Legal-to-Use) Images and Media OnlineHow to Find Free (and Legal-to-Use) Images and Media Online 4/30: Launch Your 2015 Grants Plan with GrantStationLaunch Your 2015 Grants Plan with GrantStation Explore our webinar archives for more!webinar archives 39

Connect with Us! facebook.com/techsoupglobal twitter.com/techsoup 40

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor!