CH-11-Technology Management Assist Prof Banu OZKESER December, 2015

A quick look to agenda  What is Technology Management  Customer Demands  Research and Development (R&D)  Product & Service Development  Intellectual Properties (Patent, utility model, industrial design, trademark, copyrights)  Implementation examples from business life

11.1. What is Technology Management? What does technology change in our lives? And What will change in the future? LET’S WATCH TOP 10 FUTURE TECHNOLOGIES

11.1. What is Technology Management? DO NOT FORGET THAT WE ARE LIVING IN A WORLD THAT CHANGES THE REQUESTS INTO NEEDS! HOW??

11.1. What is Technology Management? Technology Management: Technology management is set of management disciplines that allows organizations to manage their technological fundamentals to create competitive advantage. Typical concepts used in technology management are: technology strategy technology forecasting technology roadmap (mapping technologies to business and market needs), technology project portfolio ( a set of projects under development and a set of technologies in use).

11.1. The Integration of Knowledge and Technology The role of the technology management function in an organization is to understand the value of certain technology for the organization. Knowledge is the KEY of the TECHNOLOGY that you’ll use! Ok, then what do you have to do? You have to know your customer demands

11.2. Customer Demands -Market Search -Benchmarking -Questionnaires -A consultant from university -University collobration -Technology transfer offices (Internal, External, Hybrid)

-Technology transfer offices

11.3. Research and Development (R&D) R&D is a general term for activities in connection with corporate or governmental innovation. R&D is the general frame of developing new products or discovering and creating new knowledge about scientific and technological topics.

11.3. Research and Development (R&D) Main functions of R&D Department: New product research New product development Updates of existing products Innovation

11.4. Product and Service Development In product development: You can develop a good / a finished product In service development: You can develop a process / a flow

11.5. Intellectual Properties Intellectual property (IP) is a term referring to creations of the intellect for which a monopoly is assigned to designated owners by law. Q: Why is intellectual property important? These products, “ideas” “inventions” and “creations” have commercial value $$$ Q: How can I protect my intellectual property ?

11.5. Intellectual Properties (IP)

If you don’t see a problem with this question, you need this course

11.5 Intellectual Properties Q: What is the difference between patents, trademark, copyright and trade secret? PATENT gives an inventor the right to exclusive use of their invention for a limited period of time. (20 years) Q: What is the difference between patents, trademark, copyright and trade secret? TRADEMARKS protect the unique name, design, logo, symbols or colors used by a business to identify their products or services

11.5 Intellectual Properties Q: What is the difference between patents, trademark, copyright and trade secret? COPYRIGHT protects creative and artistic expressions for example, books, drawings, paintings, computer programs and music.

11.5 Intellectual Properties Why does one invent, or create something new, or improve on a known product? ● Solve a problem, cure a disease, expand human knowledge. ● Make a known device better, i.e. Improve it. ● Catch consumers attention. ● Make $.

11.5 Intellectual Properties Why does one invent, or create something new, or improve on a known product? ● Solve a problem, cure a disease, expand human knowledge. ● Make a known device better, i.e. Improve it. ● Catch consumers attention. ● Make $.

12-19 Patents ◦ A patent is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for the term of the patent. (See the next slide for a full explanation) Increasing Interest in Patents ◦ There is increasing interest in patents. ◦ Since Patent #1 was granted in 1790, the U.S. Patent and Trademark Office has granted over six million patents. ◦ The patent office is strained. It now takes an average of 29.1 months from the date of first filing to receive a U.S. patent Patent

Patent Proper Understanding for What a Patent Means A patent does not give its owner the right to make, use, or sell an invention: rather, the right granted is only to exclude others from doing so. As a result, if an inventor obtains a patent for a new kind of computer chip, and the chip would infringe on a prior patent owned by Intel, the inventor has no right to make, use, or sell the chip. To do so, the inventor would need to obtain permission from Intel. Intel may refuse permission, or ask that a licensing fee be paid for the rights to infringe on its patent. While this system may seem odd, it is really the only way the system could work. Many inventions are improvements on existing inventions, and the system allows the improvements to be (patented) and sold, but only with the permission of the original inventors, who usually benefit by obtaining licensing income in exchange for their consent.

Utility Model A utility model is an intellectual property right to protect inventions. This right is available in a number of national statutes, as described below. It is very similar to the patent, but less stringent patentability requirements

Industrial Design Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production. Its key characteristic is that design is separated from manufacture: the creative act of determining and defining a product's form takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication. This distinguishes industrial design from craft-based design, where the form of the product is determined by the product's creator at the time of its creation.

Trademark Trademark ◦ A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others. ◦ Trademarks also provide consumers with useful information. ◦ For example, consumers know what to expect when they see an Abercrombie & Fitch store. ◦ Think how confusing it would be if any retail store could use the name Abercrombie & Fitch.

Trademark Illustration of the Multifaceted Nature of Trademark Protection Name is trademarked Symbol is trademarked Slogan is trademarked

Trademark What is Protected Under Trademark Law? Subject to Certain Restrictions Words Numbers and letters Designs or logos Sounds Fragrances Shapes Colors Trade dress

Copyrights Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. Copyright is a form of intellectual property, applicable to certain forms of creative work The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.

12-27 Trade Secrets ◦ A trade secret is any formula, pattern, physical device, idea, process, or other information that provides the owner of the information with a competitive advantage in the marketplace. ◦ Trade secrets include marketing plans, product formulas, financial forecasts, employee rosters, logs of sales calls, and similar types of proprietary information. ◦ The Federal Economic Espionage Act, passed in 1996, criminalizes the theft of trade secrets.

1) Set a goal, dream, imagine! Do not limit yourself by existing science, theories or other's beliefs. 2) Write it down! Keep your journal or “inventor's notebook” with all your goals and ideas. 3) Experiment, develop, modify and construct your invention. So...how does one go about inventing? 4) Keep your ideas, inventions and creations confidential, secret.

What Does a Patent look Like?

Finally… You should learn to market your creative ideas instead of selling products or services.

Implementation Examples from Business Life

Genius is 1 % inspiration and 99 % perspiration. Thomas Alva Edison

Questions?