TRUNKCLUB.COM Premium Clothing, Great Advice, Zero Work Your personal stylist will find the best clothes to fit your style, budget, and existing wardrobe. Product Project By Shelby Pigott and Rigoberto Monago

About TrunkClub.com ■It was started in 2009 by Joanna Van Vleck and then taken over by the current CEO Brian Splay ■The model was very attractive, but the company did not make a profit until Splay was brought in to run the company. ■There is no fee for membership, shipping is free, you only pay for the clothes you keep, and shipping for the return is free. ■The company was owned by employees and venture capital before it was sold to Nordstrom in 2014.

Product (How and why it was developed) ■Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. ■A trunk full of hand-selected clothing, a personal shopping assistant, and not the most expensive prices. ■Clothing shipped to your door and you keep what you like and send back the rest. ■Personal stylist that will help you in anyway possible to send you clothes you look good in. ■Customer service that really cares about you as an individual.

Target Market (Profile or demographics of groups the product was designed for) ■Someone who has a rather high yearly salary who is working too hard to dig through stores looking for good clothing, and at the same time has a desire to have better clothing that looks good on them. ■A man that has no interest in going in a store and figuring out what he likes or what he looks good in. ■Someone who needs the convenience and speed of “shopping” at home and letting a stylist make the choices. ■Professional man between the ages of ■Annual income is six figures.

Place (Different ways/places the consumer can purchase the product) ■They are mainly internet based. ■ There are a few select store front locations in Chicago (headquaters), Dallas and Washington with more on the way in Los Angeles and New York. ■40% of all sales traffic takes place on the mobile app. ■Once you get to know your personal stylist you can contact him/her directly. ■50,000 members

Price (Pricing strategy and philosophy for the product, compare to competitor pricing) ■The total cost for each trunk depends on which items you keep. There are no membership fees, minimum purchases, or shipping charges. ■If you have a specific budget in mind, just mention it to the stylist. ■Each trunk that is sent out full of clothing is worth about $1,500, with the average person buying $500 worth of clothing. ■Trunks contains 6-10 items with an average cost of $150 per item and will have around 5 different brands in it. ■Price can very greatly due to what items you prefer in your trunk.

Promotion (Different media choices and messages used to communicate to the consumer about this product) ■They have a commercial on YouTube with 295,462 views ■Trunk Club has been featured on NBC’s Today Show, the New York Times, Wall Street Journal and more ■They are on such social media sites as Facebook, twitter, Pinterest and Instagram. ■They rely heavily on word of mouth spread.

Direct Competition (Those products most similar to this product) ■Bombfell.com ■Fivefourclub.com ■fashionstork.com ■Other online clothing companies

Indirect Competition (Any product that can substitute for this product) ■Large outlet retailers like: –Abercrombie & Fitch –Polo Ralph Lauren –J.Crew

Plans or forecast for the future ■On August 14, 2014, high-end department store chain Nordstrom Inc. paid $350 million to buy Chicago-based men's clothing service TrunkClub.com. ■Trunk club for women is now available. ■Geographic expansion of storefront locations is planned.

Recommendations (Suggestions from your professional view based on your findings) ■Advertising on the TV shows that the target audience watches (maybe something they relax to at the end of a busy day). ■Build out the women’s side of things. ■Build out more store front locations. ■Advertise in professional organizations’ publications that their target audience read for their jobs. ■Explore different price points for customers, both less expensive and more expensive.