The many meanings of colour Teacher: Wu Jianxiong

energetic and adventurous, looking for excitement calm and in control, prefer a peaceful life firmness, a dislike of change and a fear of failure open and free, ambitious and optimistic red blue green yellow

When I see the black picture, I feel ______.

When I see the blue picture, I feel ______.

Read paragraph 3 and finish the following table in 2 minutes. colorobjects in natureeffects on people blue red make people ______ associated with ____ blood, meat, hunting, injuries and fire darkest nights plants and trees the sky and the sea remind people of ______ and______; people ’ s pulse rates ________ and they feel ____________ tense fear green black peace quiet decrease more relaxed

red red, green, orange and yellow food companies fast-food restaurants

flag of the United Nations national flags flags of environmental groups

Read Para 4 and fill in the gaps. Food companies often use Fast-food restaurants often use red for two reasons: red, green, orange and yellow, because these colours are regarded as ‘_______’ colours and they help persuade people ________________. appetite to buy more things 1._____________________. 2.____________________________________ ____________________________________ ____________________________________. It stimulates the appetite It makes people feel energetic, so that after they have eaten they will leave more quickly, thus making space for more customers

Banks like to use such colours as ______, ______ and ______ because these are ______ and ______ colours which make people feel ______ and ______. Travel agents like to use ______ because the colour reminds people of ______ and ______. Read Para 5 and fill in the blanks. blue browngreen seriousrestful safereliable yellow sunshine holidays

Read Para 6 and answer the questions. 1. Why do over 80% of countries have red in their national flags? Because it is the color of action. Because it is the color of action. light blue 2. Why is light blue the color of the UN? Because it symbolizes peace. Because it symbolizes peace. 3. Why have many environmental groups chosen green as their color? Because it reminds people of nature. Because it reminds people of nature.

areascoloursreasons Food companies red, green, orange and yellow They help persuade people to buy more things. Fast-food restaurants redIt stimulates the appetite. It helps make space for more customers. Banksblue, brown and green They are safe and reliable. Travel agentsyellowIt makes people think of sunshine and holidays. National flagsredIt is the colour of action. The United Nations light blueIt symbolizes peace. Environmental groups greenIt reminds people of nature.

Group work: Design a school uniform for us, using the many colours and present your works with explanation. Directions —  Time limit: 5 minutes only  Language limit: 1.Use English only. 2.Use as many words on the handout as possible.  Color limit: Use at most 3 colors.

The teacher’s presentation I choose blue as the main color of our school uniform because it is the color of peace, so that we feel peaceful. And, I also use red because it means energetic to me. yellow optimistic Finally, yellow is also applied because it represents that we are optimistic. That’s all. Thank you for your attention.

For your reference: colour adj. yellowopen, optimistic, free, ambitious redenergetic, adventurous, tense greencalm, peaceful serious, restful, safe, reliable (light) blue brown Let ’ s go!

Conclusion: Color is a powerful tool. It can be used to help us, to warn us, to relax us, to control us and to make us buy things.

Assignments: 1. Read aloud the text at least 3 times. 2. Write a short passage named “My favorite color” in words. Make sure your passage contains the following elements:  personality the color represents  its related objects in nature  its effects on people  its uses in different areas

banks travel agencies