Vodafone Business Cloud Your cloud. Your business. Vodafone Business Cloud Katia Stathaki, Head of Corporate, VGE and Enterprise Solutions 1

What’s happening in business today Application explosion IT flexibility demands Network, mobility & BYOD Cost & operational efficiency Market consolidation Network, Mobility & BYOD Increasingly available 3G and 4G networks means a greater adoption of cloud by a workforce who expect to have the choice of where they work and from which device. 1 – CDW underlines the link between the BYOD trend and the adoption of cloud, in its 2013 report on cloud adoption trends, referenced by http://www.zdnet.com/article/undeniable-link-between-byod-and-cloud-adoption/ Application explosion There are literally millions of cloud-based applications being deployed in organisations of all sizes to provide a variety of capabilities, including email, real-time communications, social media, file sharing, file storage, telephony, CRM, sales data, HR and other services. 2 – By 2017, 25% of all employees will have an enterprise app store, driven by MDM and relying on cloud. Gartner, Feb 2013: http://www.gartner.com/newsroom/id/2334015 IT flexibility demands Timely deployment of applications, system upgrades, security and compliance is critical to keeping up with fast IT changes. 3 – IT flexibility is one of the main drivers pushing enterprises towards the cloud, according to the Financial Times, Gartner, EMC and Accenture. Financial Times, Jan 2014: http://www.ft.com/cms/s/0/4be746b8-81c6-11e3-87d5-00144feab7de.html#axzz3S3snfaBE Cost efficiency Cloud helps the bottom line: dropping the level of investment in hardware, software and infrastructure, and transforming risky cap-ex into manageable op-ex. 4 – Cost Efficiency and innovation are cited as the top drivers for enterprise cloud adoption, with 40% of global buyers of cloud applications indicating that overall cost reduction is the main reason for cloud adoption, according to Gartner in June 2014, quoted in Information Age in November 2014: http://www.information-age.com/technology/cloud-and-virtualisation/123458675/saas-deployments-are-now-mission-critical-gartner Market consolidation Consolidation through mergers and acquisitions is a major trend in many industries. A central goal of most mergers has been to improve investment returns through cost cutting, productivity gains, and economies of scale. http://www.rand.org/content/dam/rand/pubs/monograph_reports/MR1224/MR1224.appc.pdf © Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted. 2

IT environment becomes more challenging Digital universe will grow by a factor of 300 between 2005 και 2020, reaching 40 zettabytes.1 Body Copy Storage cost per unit will decrease but overall cost for storage will increase. 2 Enterprise data will have to be accessible through mobile devices (phones, tablets, laptops, etc). Due to application explosion, 25% of enterprises will have an app store with corporate apps. 3 IoT devices will more than double to 28 billion by 2020, driving the development of 200K new apps. 4 1.IDC The Digital Universe in 2020, December 2012 2.Forecast: External Controller-Based Disk Storage, Worldwide, All Countries, 2011-2015, Gartner 3.Gartner, "Enterprise App Stores Can Increase the ROI of the App Portfolio" 4. IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale

Current and future IT managers trends Now 3-5 years from now CIO focus Business Innovation Competitive Differentiation Go-to Market Business Strategy Customer needs CIO activities Source: CIO.com

You need to free up time by adopting cloud solutions of CIOs time is currently spent managing their IT delivery You need to free up time by adopting cloud solutions Source: Gartner

Cloud helps you to adapt to the key trends 79% of organisations in the private sector now “formally” consider cloud as part of their IT strategy. 1 Cloud Mobile App & data explosion Network 6x faster growth for cloud than for overall IT market is expected by 2018. 2 80% of all organisations will use IaaS by 2016. 3 70% of enterprises will be using cloud for critical business applications (e.g. back up).4 Cloud Computing News July 2014 IDC, November 2014: Public Cloud market growing to $127bn by 2018: http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-burst-2018/ The role of Cloud in IT Modernisation, RackSpace/Ovum. 18 November 2014: Vodafone Cloud Barometer 2015 Research published by Ricoh Europe reveals the public sector in Europe is the industry most likely to use cloud technologies for document sharing. The study shows that 47 per cent of public sector organisations use the cloud to share documents, and 71 per cent use it to enable mobile access to documents. Cloud Computing News July 2014 IDC, November 2014: Public Cloud market growing to $127bn by 2018: http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-burst-2018/ The role of Cloud in IT Modernisation, RackSpace/Ovum. 18 November 2014: http://www.rackspace.co.uk/sites/default/files/UnlockedNov2014_TheRoleOfCloudInITModernisation_Ovum.pdf European Commission-funded study, Feb 2015, as reported by Business Reporter: http://business-reporter.co.uk/2015/02/17/cloud-will-create-1-6-million-jobs-europe-2020/ Cloud computing has officially hit the mainstream in the UK, according to the latest research published by the Cloud Industry Forum (CIF). The research, conducted in June 2014, found that more than three quarters (78%) of organisations had “formally” adopted at least one cloud-based service, which indicated a 15% growth since the last research undertaken in September 2013. Of that number, almost half (45%) use only one cloud service, while 28% use two, 13% use three and 14% use four or more, indicating a fairly solid uptake up the scale. The most popular of these services are web hosting, email, CRM, data backup and disaster recovery, with video conferencing, collaboration tools, HR apps and data storage seen as in the secondary tier. Identified by IDC France as an “essential model” for IT resource access and a “major growth driver for the ICT market”, cloud computing is radically changing the landscape of companies’ IT organisation, the type of solutions offered by suppliers and professional patterns of use. It is also facilitating digital adoption in the consumer sector. 60% of organisations have improved IT efficiency with cloud computing. Sales of integrated infrastructures and platforms jumped by 70% in Q3 2013 compared with the same period in 2012, boosted by high demand from Data Centre operators. In terms of Private Cloud adoption, the UK is in the lead, just ahead of Germany and France. A 35% CAGR is expected for cloud Data Centre traffic by 2017. Dedicated big data cloud infrastructures are expected to grow by 49% by 2017. In the global healthcare sector, the cloud market should grow 20% by 2017. 6

…have more effective IT teams1 Cloud means Ready Business Cloud Adopters feel more “Business Ready”1 …have more effective IT teams1 Customer benefits of Cloud Computing Free-up IT resources to focus on objectives Management has a clear view of immediate priorities Flexibility to respond to business demands Low capital investment and predictable operating costs We have the technology in place to ensure future success …and save money We are well positioned for the future Average cost saving from Public Cloud services2 We are very efficient in how we run our business Typical TCO saving from Vodafone Private Cloud Adopters Non-adopters Cloud helps IT effectiveness, saves money and improves business confidence © Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted. Source: 1Vodafone Global Cloud Adoption Survey, 2015. 2 Gartner Cloud Survey

How is Vodafone positioned in this environment? How do we support business customers?

Vodafone is a strong total solutions provider Extended private optic fiber network for access to local and international IP-VPN services Member of the Vodafone Group More than 454 millions of subscribers worldwide Mobile Fixed Cloud €1,5 million of investments since 2008 in Greece Award-winning Cloud & Hosting portfolio

Vodafone helps businesses to become Ready Business… …with sophisticated interconnected solutions and services that work together as one… To connect the business to your people and your customers using the most appropriate solutions To improve productivity in today’s mobile world with tomorrow’s technology To drive efficiency with security, flexible data storage and cloud computing To get business ready for the challenges of tomorrow

Ready Business Total telecommunications & IT solution portfolio Cloud & Hosting Data Center Hosting Vodafone Business Cloud Microsoft Office 365 Fixed Telephony, broadband, fixed & mobile convergence Ready Business Vodafone Secure Device Management Mobile telephony Mobile Data Machine to Machine Fleet Control Cooler Control Mobile Asset Tracking Fixed Connectivity Solutions

Vodafone Business Cloud service environment: Flexibility and cost- effectiveness to manage your IT infrastructure needs Compute Via Internet or VPN Storage Security Agility Backup Reduces lead times from days to minutes. Network Business Continuity © Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted.

How can all this support maritime customers?

What do our maritime customers want? Agility and speed in meeting new business and operational challenges Security of company data and communication s Global presence/ Access to the company from anywhere Cost- effectiveness Total business effectiveness

What do we offer to our maritime customers?

Flexibility, security, cost-effectiveness with Cloud Services… CapEx ( due to oversubscription) Buildings Development & maintenance costs 24Χ7 Support Remote access to the cloud infrastructure- control ΟpEx cost structure Flexibility through dynamic allocation of IT infrastructure resources Security Certifications VPN access to the cloud for full End2End SLA

… and high end partnerships for total solution offerings and optimized experience

Vodafone Cloud Business Continuity Vodafone & Danaos The total maritime cloud experience Services Benefits Danaos applications exclusively on Vodafone Business cloud for a complete cloud experience Vodafone Virtual Cloud Servers Operational excellence Flexibility Security – data encryption Protection of your data & systems - Disaster recovery scenarios Vodafone Cloud Back Up Vodafone Cloud Business Continuity Data centres in Greece and in Europe Security & Compliance

Vodafone global presence Vodafone Cloud Business Continuity Vodafone & Danaos The total maritime cloud experience Services Vodafone global presence Vodafone Virtual Cloud Servers Vodafone Cloud Back Up Vodafone Cloud Business Continuity Security & Compliance

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