Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Effectively engaging student societies: Context | Model | The Way Forward University of Bedfordshire AGCAS Biennial September 2011 Thursday, 15 September Tautvydas Tamulevičius Ajaz Hussain

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Workshop aims are to: 1. Highlight experiences of engaging the Marketing Communications Society 2. Present a working model 3. Explore challenges and opportunities of working with Subject-based Student Societies 4. Encourage personal action to achieve better levels of engagement

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 About me  14 yrs  Study:Coventry University Cranfield University ? Open University Business School IoE, University of London University of Reading  Work:IBM UK Ltd Harrow Council, London University of Bedfordshire Lancaster University Management School

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 About you  Introduce yourself to a colleague: 1.Name, institution and role 2.Share one new piece of beneficial knowledge that you have learned at this Conference so far 3.What you hope to ‘give’ and ‘take’ from this session

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Agenda  Context  HRMasterClass Conference  Sharing experiences  Useful resources  My Action Plan

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Context  23k | Million+ | 4 | 6  c.50 Societies context hrmasterclass experiences way forward  Business Law and Accounting, Accounting, Computing, Law, Marketing Communications, HRM, IEEE, MBA, Psychological, RSSG, Tourism

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 HRMasterClass Conference beds.ac.uk /departments /strategy context hrmasterclass experiences way forward 16 May

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 The CSCRI Model context hrmasterclass experiences way forward UBSU ? SSS Alumni Dept. HoD / AD Careers Employers Students Senior Mgt. S CRI C

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Timeline  Pre-event (Dec) 1. Informal/formal discussions 2. Identified/engaged key stakeholders 3. , telephone, face-to-face context hrmasterclass experiences way forward  The Event (9 March) 4. Managed operations and logistics 5. Gifts  Post-event (Mar - now) 6. Digital Marketing; USP; CLI Launch Invite

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Feedback and Lessons Learned 1.Employers, MCS, DVCA, HoD, Students, HoS context hrmasterclass experiences way forward 2.Potential model for other depts. 3.Digital marketing: recruitment tool 4.Competing priorities within/across depts. 5.Demand and need for wider collaboration

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Sharing experiences  In groups, discuss how you could engage Student Societies (more effectively):  Identify potential challenges and opportunities context hrmasterclass experiences way forward

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Useful resources  University, Teaching and Learning, Internationalisation, Employability, Student Services, Students’ Union Strategies  Comparable institutions  NUS Student Experience Report 2008 NUS Student Experience Report 2008  BIS National Student Forum Annual Report 2010 BIS National Student Forum Annual Report 2010  EC Graduate Employability Report 2010 EC Graduate Employability Report 2010 context hrmasterclass experiences way forward

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 My Personal Action Plan  Identify and ‘write down’ one action you would take to:  Stop, Start, Change, Continue to help you achieve better levels of engagement with Subject-based Student Societies context hrmasterclass experiences way forward

Engaging Subject-based Student Societies | Ajaz Hussain | AGCAS Biennial, September 2011 Stay connected... Ajaz Hussain Postgraduate Careers Adviser linkedin.com/in/mycareercoach context hrmasterclass experiences way forward Tautvydas (Tom) Tamulevičius Final Year, BA (Hons) Marketing and Advertising Communications President Marketing Communications Society linkedin.com/in/tautvydastam