Info-Tech Research Group1 Info-Tech's products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns.© Info-Tech Research Group Develop a Mobile Management Strategy Small devices can be a big challenge without a strategy to manage them.

Info-Tech Research Group2 If you are creating or overhauling a mobile device strategy, this set is for you. Introduction IT professionals involved in developing a strategy for managing mobile devices (primarily smartphones and tablets). Other IT leaders seeking to understand the impact of mobile devices on the enterprise. Develop a mobile device strategy by guiding you through the key decisions involved. Understand the advantages and disadvantages of managing popular mobile platforms so you know what limits to set on the support of devices. Create written mobile policies to communicate your strategy to users. Become familiar with the technology used to implement and enforce policies. This Research Is Designed For:This Research Will Help You: This Research Will Not Help You: Manage the mobile applications that reside on mobile devices.

Info-Tech Research Group3 Executive Summary Having a formal mobile strategy can take advantage of the many benefits of mobility in the enterprise, overcoming potential challenges and saving money in the process. The Case for a Mobile Strategy Mobile technology changes fast, so choosing a strategy is not a one-time decision. Ensure that transitions to new strategies are smooth, and review your mobile management strategy at least once a year. Transition to a New Strategy, Then Reevalute Regularly Decide if a bring your own device (BYOD) strategy can work for your organzation, and if it will make sense to reimburse and support devices. From there, assign limits to your chosen strategy, especially when it comes to mobile platform support. Then create policies, implement technologies such as mobile device management (MDM), train employees, and enforce policies. Use Info-Tech’s policy templates to create or perfect written mobile policies. Follow the Steps to Developing a Mobile Management Strategy

Info-Tech Research Group4 This set will guide you through the steps for choosing an ideal mobile management strategy, then implementing and enforcing it. This set will guide you through the steps for choosing an ideal mobile management strategy, then implementing and enforcing it. Use this solution set to choose and implement a strategy for managing mobile devices. Ensure that it fits into your consumer management strategy. The mobile technology roadmap Integrate Consumer Applications into ITApplications into IT puts all those perfectly managed mobile devices to use. Integrate Consumer Applications into ITApplications into IT puts all those perfectly managed mobile devices to use. Vendor Landscape: Mobile Device Management Suites can help you choose the technology that enforces your strategy. Vendor Landscape: Mobile Device Management Suites can help you choose the technology that enforces your strategy. Tackle the Technology of Consumerization Consumerization to understand consumer Technology – much of which is mobile. Tackle the Technology of Consumerization Consumerization to understand consumer Technology – much of which is mobile. Understand and Manage ConsumerizationConsumerization introduces the trends that are driving the need for mobile management. Understand and Manage ConsumerizationConsumerization introduces the trends that are driving the need for mobile management. X C A P I T

Info-Tech Research Group5 Every strategy will be different, but the steps to developing one are the same. Follow the steps to implementing a mobile strategy The first step is to make the case that a mobile device strategy is needed by demonstrating the value of mobile devices in your organization, and the value of managing them (Section 1). When that is established, start to develop a strategy by following these steps. C hoose a strategy (Section 2) A ssign limits (Section 3) P ush out policies (Section 4) I mplement the strategy with technology (Section 5) T rain users on and enforce policies (Section 6) These are not one-time choices: repeat the cycle annually, updating the strategy to accommodate rapidly advancing technologies and to identify ways to implement it more efficiently and cost-effectively (Section 7). The Mobile Device Strategy Donut C A P I T

Info-Tech Research Group6 What’s in this Section:Sections: C A P I T 1. A Mobile Strategy Is Essential A case for a formal strategy that takes advantage of the benefits of mobile devices. A demonstration that lower TCO does not mean fewer benefits. A review of some challenges that a formal mobile device strategy can overcome. 1.A Mobile Strategy Is Essential 2.Choose the Ideal Mobile Strategy 3.Assign Limits to Your Strategy 4.Push Policies That Support Your Strategy 5.Implement Technology That Enables Your Policies 6.Train Employees and Enforce Policies 7.Ease the Transition and Reevaluate What’s in this Section:Sections:

Info-Tech Research Group7 Most companies still aren’t following a formal strategy for managing their mobile devices. Don’t be one of them. Develop a mobile device strategy now to avoid mobile nightmares and reduce costs Organizations with a formal mobile management strategy have fewer problems with their mobile devices. A mobile strategy is particularly useful for keeping track of mobile assets and saving money on telecom expenses. Develop a mobile strategy now. By following the steps outlined here, your organization can surge ahead of the majority of organizations, which have found themselves in a mobile world without a plan for dealing with it. Source: Info-Tech Research Group N = 140; Overall, t(138) = 2.24, p <.05 Organizations with a formal mobile management strategy were higher in all of Info-Tech’s success measures Average Agreement Only 24% of organizations have a formal mobile strategy, but those that do are more successful with mobile devices 24% Have lowest telecom expenses Can provide remote support Can identify & locate all mobile assets Able to deploy mobile apps in < 24 hours Not had issues passing compliance / audits Never had a serious mobile security breach Formal Strategy No Formal Strategy

Info-Tech Research Group8 Mobile devices are not just toys. Properly managed mobile technology can contribute to the success of any organization. Reap the benefits of mobile devices in the workplace and avoid the downsides with carefully chosen management practices The vast majority of organizations have found success in the use of mobile devices for work purposes. The most obvious benefits come on the user end, with increased employee productivity, satisfaction, and creativity, which overall leads to a more pleasant and more efficient workplace. These benefits have a cost. IT spending, help desk, and attracting/retaining employees are not necessarily improved by mobile device support. Organizations with the following are better able to avoid the downsides of mobile devices: o A formal bring your own device (BYOD) strategy o A mixed mobile device strategy o A training program for mobile policies o A strategy for lower telecom expenses This set will touch on these practices and more. Follow Info- Tech’s tips to implement the right mobile strategy for your organization, and do it as cost effectively as possible. The main reason to support mobile devices: it’s unavoidable. Smartphones and tablets are quickly becoming the technology of choice for consumers and enterprise employees alike. The Technology of Consumerization is quickly becoming the technology of the enterprise, and needs a thought-out management strategy just like the traditional desktops and laptops of yesterday.The Technology of Consumerization Mobile devices have… % Who Agree Improved employee productivity 82.8 Improved employee satisfaction 83.7 Improved employee creativity 62.5 Contributed to success of business 76.1 Lowered overall IT spending 31.3 Reduced help desk requests 26.3 Helped attract quality employees 36.8 Helped retain quality employees 38.3 Source: Info-Tech Research Group; N = 136

Info-Tech Research Group9 A strong strategy can take advantage of all the benefits of mobile devices without increasing spending on them. Lower spending and increase the positive impact of mobile devices; it’s not a trade-off Info-Tech has found that lower telecom expenses do not mean more problems with mobile devices. Spending less on telecom was correlated with a positive impact of mobile devices on employee productivity, employee satisfaction, success of the business, help desk requests, attracting employees, and retaining employees. A formal mobile management strategy will almost always: ◦ Lower the TCO of telecommunications and mobile management. ◦ Unlock the benefits of consumerization and mobile devices in the enterprise. ◦ Lower the risks of consumerization and mobile devices in the enterprise – such as the security worries that come with having data on portable and/or personal devices. Low telecom expenses Improved employee productivity & satisfaction Contributed to success of business Reduced help desk requests Helped attract quality employees Correlations between agreement to “we have the lowest possible telecom expenses” and effects of mobile devices on business. Thicker lines indicate stronger correlations. “Mobile devices have improved communications and added some efficiency. However, they also have us very concerned about security.” - Jon, Director of IT Technology, Community Association Management Source: Info-Tech Research Group; N = 140

Info-Tech Research Group10 Prepare your network for a consumerized enterprise, and understand the technology of consumerization To fully understand the consumer technology that is changing the enterprise, the management technologies that have been developed to deal with it, and to anticipate developments that will affect you throughout 2012, see Info-Tech’s solution set, Tackle the Technology of Consumerization.Tackle the Technology of Consumerization Almost 9 in 10 organizations allowed access to company , contacts, and calendars from personal mobile devices. Consumerization is here to stay. 88.9% Prepare your access network for the proliferation of mobile devices by going primarily wireless and planning for capacity rather than coverage. For more information, see Info-Tech’s solution set, Build the Enterprise Access Network of the Future.Build the Enterprise Access Network of the Future Source: Info-Tech Research Group; N = 90

Info-Tech Research Group11 Small devices bring big challenges Security is the number one concern Compliance is complicated when data can go anywhere Consumerization has challenged manageability More than half of organizations identify security as the top concern with consumer technology. Smaller devices are easier to lose and spread information in more places. A strong strategy maintains security without compromising usability. Match your organization’s sensitivity to security breaches with the policies and strategies that make up your strategy. Logs of mobile device activity are essential to ensure a continuous audit path, should an issue occur. A strong strategy meets compliance requirements on tricky mobile devices. Depending on the rigorousness of compliance and audit requirements, implement technology and policies that can meet requirements without unnecessary hassle of users or IT. Not only are mobile devices able to travel outside the walls of the corporate network, but they are also seen as personal to users. Both factors conflict with IT’s desire to control them. Follow Info-Tech’s steps to a strong strategy that will help make mobile devices manageable again. Due to their size and personal nature, mobile devices present unique challenges for your chosen strategy to overcome.

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