1. Develop a Mobile Management Strategy
Small devices can be a big challenge without a strategy to manage them.
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2. Introduction
If you are creating or overhauling a mobile device strategy, this set is for you.
This Research Is Designed For:
This Research Will Help You:
IT professionals involved in developing a strategy for managing mobile devices (primarily smartphones and tablets).
Other IT leaders seeking to understand the impact of mobile devices on the enterprise.
Develop a mobile device strategy by guiding you through the key decisions involved.
Understand the advantages and disadvantages of managing popular mobile platforms so you know what limits to set on the support of devices.
Create written mobile policies to communicate your strategy to users.
Become familiar with the technology used to implement and enforce policies.
This Research Will Not Help You:
Manage the mobile applications that reside on mobile devices.

3. Executive Summary The Case for a Mobile Strategy
Having a formal mobile strategy can take advantage of the many benefits of mobility in the enterprise, overcoming potential challenges and saving money in the process.
Follow the Steps to Developing a Mobile Management Strategy
Decide if a bring your own device (BYOD) strategy can work for your organization, and if it will make sense to reimburse and support devices.
From there, assign limits to your chosen strategy, especially when it comes to mobile platform support. Then create policies, implement technologies such as mobile device management (MDM), train employees, and enforce policies.
Use Info-Tech’s policy templates to create or perfect written mobile policies.
Transition to a New Strategy, Then Re-evaluate Regularly
Mobile technology changes fast, so choosing a strategy is not a one-time decision.
Ensure that transitions to new strategies are smooth, and review your mobile management strategy at least once a year.

4. The mobile technology roadmap
Use this solution set to choose and implement a strategy for managing mobile devices. Ensure that it fits into your consumer management strategy.
This set will guide you through
the steps for choosing an
ideal mobile management
strategy, then implementing and enforcing it. C A P I T X
Tackle the Technology of
Consumerization to
understand consumer
Technology – much of
which is mobile.
Vendor Landscape: Mobile
Device Management Suites
can help you choose the
technology that enforces
your strategy.
Understand and Manage
Consumerization introduces
the trends that are driving
the need for mobile
management.
Integrate Consumer
Applications into IT puts all
those perfectly managed
mobile devices to use.

5. Follow the steps to implementing a mobile strategy
Every strategy will be different, but the steps to developing one are the same.
The first step is to make the case that a mobile device strategy is needed by demonstrating the value of mobile devices in your organization, and the value of managing them (Section 1). When that is established, start to develop a strategy by following these steps.
Choose a strategy (Section 2)
Assign limits (Section 3)
Push out policies (Section 4)
Implement the strategy with technology (Section 5)
Train users on and enforce policies (Section 6)
These are not one-time choices: repeat the cycle annually, updating the strategy to accommodate rapidly advancing technologies and to identify ways to implement it more efficiently and cost-effectively (Section 7). C A P I T
The Mobile Device Strategy Donut

6. C 1. A Mobile Strategy Is Essential A T I P What’s in this Section:
Sections:
A case for a formal strategy that takes advantage of the benefits of mobile devices.
A demonstration that lower TCO does not mean fewer benefits.
A review of some challenges that a formal mobile device strategy can overcome.
A Mobile Strategy Is Essential
Choose the Ideal Mobile Strategy
Assign Limits to Your Strategy
Push Policies That Support Your Strategy
Implement Technology That Enables Your Policies
Train Employees and Enforce Policies
Ease the Transition and Reevaluate

7. Source: Info-Tech Research Group
Develop a mobile device strategy now to avoid mobile nightmares and reduce costs
Most companies still aren’t following a formal strategy for managing their mobile devices. Don’t be one of them.
Have lowest telecom expenses
Can provide remote support
Can identify & locate all mobile assets
Able to deploy mobile apps in < 24 hours
Not had issues passing compliance / audits
Never had a serious mobile security breach
Only 24% of organizations have a formal mobile strategy, but those that do are
more successful with
mobile devices
24%
Organizations with a formal mobile management strategy have fewer problems with their mobile devices.
A mobile strategy is particularly useful for keeping track of mobile assets and saving money on telecom expenses.
Develop a mobile strategy now. By following the steps outlined here, your organization can surge ahead of the majority of organizations, which have found themselves in a mobile world without a plan for dealing with it.
Formal Strategy
No Formal Strategy
Average Agreement
Organizations with a formal mobile management strategy were higher in all of Info-Tech’s success measures
Source: Info-Tech Research Group
N = 140; Overall, t(138) = 2.24, p < .05

8. Source: Info-Tech Research Group; N = 136
Reap the benefits of mobile devices in the workplace and avoid the downsides with carefully chosen management practices
Mobile devices are not just toys. Properly managed mobile technology can contribute to the success of any organization.
The vast majority of organizations have found success in the use of mobile devices for work purposes. The most obvious benefits come on the user end, with increased employee productivity, satisfaction, and creativity, which overall leads to a more pleasant and more efficient workplace.
These benefits have a cost. IT spending, help desk, and attracting/retaining employees are not necessarily improved by mobile device support. Organizations with the following are better able to avoid the downsides of mobile devices:
A formal bring your own device (BYOD) strategy
A mixed mobile device strategy
A training program for mobile policies
A strategy for lower telecom expenses
This set will touch on these practices and more. Follow Info- Tech’s tips to implement the right mobile strategy for your organization, and do it as cost effectively as possible.
Mobile devices have…
% Who Agree
Improved employee productivity
82.8
Improved employee satisfaction
83.7
Improved employee creativity
62.5
Contributed to success of business
76.1
Lowered overall IT spending
31.3
Reduced help desk requests
26.3
Helped attract quality employees
36.8
Helped retain quality employees
38.3
Source: Info-Tech Research Group; N = 136
The main reason to support mobile devices: it’s unavoidable. Smartphones and tablets are quickly becoming the technology of choice for consumers and enterprise employees alike. The Technology of Consumerization is quickly becoming the technology of the enterprise, and needs a thought-out management strategy just like the traditional desktops and laptops of yesterday.

9. Lower spending and increase the positive impact of mobile devices; it’s not a trade-off
A strong strategy can take advantage of all the benefits of mobile devices without increasing spending on them.
Info-Tech has found that lower telecom expenses do not mean more problems with mobile devices.
Spending less on telecom was correlated with a positive impact of mobile devices on employee productivity, employee satisfaction, success of the business, help desk requests, attracting employees, and retaining employees.
A formal mobile management strategy will almost always:
Lower the TCO of telecommunications and mobile management.
Unlock the benefits of consumerization and mobile devices in the enterprise.
Lower the risks of consumerization and mobile devices in the enterprise – such as the security worries that come with having data on portable and/or personal devices.
Improved employee productivity & satisfaction
Contributed to success of business
Low telecom expenses
Reduced help desk requests
Helped attract quality employees
Helped attract quality employees
“Mobile devices have improved communications and added some efficiency. However, they also have us very concerned about security.”
- Jon, Director of IT Technology,
Community Association Management
Correlations between agreement to “we have the lowest possible telecom expenses” and effects of mobile devices on business. Thicker lines indicate stronger correlations.
Source: Info-Tech Research Group; N = 140

10. Source: Info-Tech Research Group; N = 90
Prepare your network for a consumerized enterprise, and understand the technology of consumerization
Almost 9 in 10 organizations allowed access to company , contacts, and calendars from personal mobile devices. Consumerization is here to stay.
88.9%
Source: Info-Tech Research Group; N = 90
Prepare your access network for the proliferation of mobile devices by going primarily wireless and planning for capacity rather than coverage. For more information, see Info-Tech’s solution set, Build the Enterprise Access Network of the Future.
To fully understand the consumer technology that is changing the enterprise, the management technologies that have been developed to deal with it, and to anticipate developments that will affect you throughout 2012, see Info-Tech’s solution set, Tackle the Technology of Consumerization.

11. Small devices bring big challenges
Due to their size and personal nature, mobile devices present unique challenges for your chosen strategy to overcome.
Security is the number one concern
More than half of organizations identify security as the top concern with consumer technology. Smaller devices are easier to lose and spread information in more places.
A strong strategy maintains security without compromising usability. Match your organization’s sensitivity to security breaches with the policies and strategies that make up your strategy.
Compliance is complicated when data can go anywhere
Logs of mobile device activity are essential to ensure a continuous audit path, should an issue occur.
A strong strategy meets compliance requirements on tricky mobile devices. Depending on the rigorousness of compliance and audit requirements, implement technology and policies that can meet requirements without unnecessary hassle of users or IT.
Consumerization has challenged manageability
Not only are mobile devices able to travel outside the walls of the corporate network, but they are also seen as personal to users. Both factors conflict with IT’s desire to control them.
Follow Info-Tech’s steps to a strong strategy that will help make mobile devices manageable again.

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