Use Lists and Format Them to Make Them Clear and Correct Writing Clear Business Reports The Business Writing Center Copyright © The Business Writing Center, 2015

Some new features make Advertising Wizard an effective tool for monitoring marketing campaigns. The program provides the flexibility to adjust a campaign using report results. They can be run daily, weekly, or monthly. Advertising Wizard’s user interface allows the user to make changes to the strategy in the middle of a campaign. Users with little trafficking experience can quickly understand where information is located. When a user is ready to use some of the more advanced tools, the support team offers online training classes, a robust knowledge base for self-training, and manuals with advanced training. Format Lists to Make Them Clear

Four new features make Advertising Wizard an effective tool for monitoring marketing campaigns. 1.A new reporting capability. The program provides the flexibility to adjust a campaign using report results. They can be run daily, weekly, or monthly. 2.User interface that monitors campaigns. Advertising Wizard’s user interface allows the user to make changes to the strategy in the middle of a campaign. 3.Quick, searchable references for immediate help. Users with little trafficking experience can quickly understand where information is located. 4.Advanced training. When a user is ready to use some of the more advanced tools, the support team offers the following advanced training: Online training classes A robust knowledge base for self-training Manuals with advanced training o Online manuals o Printed manuals Break out all lists unless you have a good reason not to. If the list is short, you may keep the list in a sentence. Break out a list rather than use semicolons between items of a list in a paragraph. Write an introduction stating what is in the list. Write a key-term name. Write the exact number of items. Format Lists to Make Them Clear

Four new features make Advertising Wizard an effective tool for monitoring marketing campaigns. 1.A new reporting capability. The program provides the flexibility to adjust a campaign using report results. They can be run daily, weekly, or monthly. 2.User interface that monitors campaigns. Advertising Wizard’s user interface allows the user to make changes to the strategy in the middle of a campaign. 3.Quick, searchable references for immediate help. Users with little trafficking experience can quickly understand where information is located. 4.Advanced training. When a user is ready to use some of the more advanced tools, the support team offers the following advanced training: Online training classes A robust knowledge base for self-training Manuals with advanced training o Online manuals o Printed manuals Use bullets, numbers, or ordinals. Use filled circles, not fancy bullets. For lists within lists, use hollow circles. Indent the items for second and third lists. Break with white space before and after longer items. Bold a key term or phrase. Keep the bullet or number one or two spaces from the text. Format Lists to Make Them Clear

The consultant performed three actions: 1.She presented documentation with the software. 2.She explained recommendations for the sales force. 3.She introduced a program based on the software. Format 1: Complete sentences Make all items complete sentences. Check for subjects and verbs. Use a colon at the end of the introduction. Capitalize first words. Use periods at the ends of items. Acceptable punctuation for numbered and bulleted lists Use Correct List Punctuation SubjectVerb Subject Verb

The consultant performed three actions: 1.Presented documentation with the software 2.Explained recommendations for the sales force 3.Introduced a program based on the software Format 2: Topics Make none of the items complete sentences. Use a colon at the end of the introduction. Capitalize the first words. Use no punctuation at the ends of the items. Use Correct List Punctuation

The consultant 1.presented documentation with the software 2.explained recommendations for the sales force 3.introduced a program based on the software Format 3: Topics flowing like a sentence Make none of the items complete sentences. Use no colon at the end of the introduction. Do not capitalize the first words. Use no punctuation at the ends of the items. Use Correct List Punctuation

List with commas at the ends of the lines The consultant 1.Presented documentation with the software, 2.Explained recommendations for the sales force, and 3.Introduced a program based on the software. List with semicolons at the ends of the lines The consultant 1.Presented documentation with the software; 2.Explained recommendations for the sales force; 3.Introduced a program based on the software. Format 4: Make the list a sentence Make no single items sentences. Use no colon at the end of the introduction. Choose whether to capitalize the first words. Put commas or semicolons at the ends of items except the last item. Put “and” in the next-to-the-last item if you are using commas. Do not put “and” there if you are using semicolons. Put a period at the end of the last item. Use Correct List Punctuation