Creating a Culture of Storytelling April 4, 2013

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This seminar will be available on the TechSoup website along with past webinar presentations: webinars You will receive a link to this presentation, materials, and links. Twitter hashtag: #techsoup You are being recorded…

Creating a Culture of Storytelling With Zoe Blumenfeld, Viktor Sjoberg, and Brandon Walowitz

Presenters Michael DeLong TechSoup Facilitator Assisting with chat: Becky Wiegand and Ale Bezdikian, TechSoup Viktor Sjoberg Escondido Public Library Presenter Zoe Blumenfeld Global Fund for Women Presenter Brandon Walowitz Lights.Camera.Help Presenter

Introducing TechSoup 2013 Digital Storytelling Challenge Case Study – Global Fund for Women Case Study – Escondido Public Library Best Practices and Tips – Lights.Camera.Help. Q&A Additional Resources Today’s Agenda:

TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. Who Is TechSoup?

TechSoup is a 501(c)(3) nonprofit organization. As of June 2012, TechSoup served more than 183,000 organizations, distributed more than 9.7 million technology donations, and enabled nonprofit recipients to save more than $3.1 billion in IT expenses in 40 countries around the world. We have 52 donor partners including Microsoft, Adobe, Cisco, and Symantec, and there are currently 469 technology donations available through the TechSoup catalog.

Have you or your organization created a digital story before? (yes, no, don’t know) Participant Poll

A month of sharpening your digital storytelling skills Hands-on media making project Friendly competition – with prizes!

A Month of Learning Webinars April 4: Creating a Culture of Storytelling April 11: From Creation to Consumption April 18: Storytelling of All Sizes Register: Tweet Chats April 9: Storytelling with Data April 16: Storytelling Around the World April 23: Sharing Your Story More Resources

Enter to Win! 1.Create a short video (90 seconds max) or a five-image slide show 2.Upload video to YouTube or slide show to Flickr 3.Submit by 11:59 p.m. Pacific time on April 30

And How

Just to Be Clear TechSoup’s Digital Storytelling Challenge is open to all mission-based organizations or agents. Stories do not have to be new, but they do have to be your own. It’s okay to have entered it in another challenge or contest. Submissions longer than 90 seconds are not eligible to win. Have fun and spread the word!

Have you or your organization entered TechSoup’s Digital Storytelling Challenge before? (yes, no, don’t know) Participant Poll

Global Fund for Women Zoe Blumenfeld Communications Manager

Shout It From the Rooftops! Today: 1.Intro to the Global Fund for Women 2.How we talked about ourselves 3.Why we needed to change 4.How we are building a storytelling culture 5.Our new story

Stand with Women. Stand with Us. The Global Fund for Women advances women’s human rights by investing in women- led organizations worldwide. Our international network of men & women has mobilized over $100 million for women-led organizations since our founding in 1987.

Mónica Roa

We support the efforts of women’s organizations that are working to advance women's leadership and decision making at all levels of society and their widespread participation in public life. The Way We Were

OMG!

Storytellers Among Us

Leadership support Storytelling workshops Interviews with grantee partners Building a Storytelling Culture

Blog posts Social media shares Op-eds Photo campaign Targeting Storytellers to Key Channels

Pose for a Purpose

To celebrate International Women's Day, we invite you to post on your Facebook Timeline why, in your own words, you work at the Global Fund for Women. International Women’s Day Staff Contest

Get leadership support Meet people where they are Create incentives Think visually Be patient In Conclusion

Escondido Public Library Viktor Sjoberg Digital Services Librarian

Digital Storytelling at the Escondido Public Library

libraryyou.escondido.org

Our Stories

Pop Up Podcast

popuppodcast.org

Contact Viktor Sjöberg @notshowberg libraryyou.escondido.org popuppodcast.org

How likely is it that you or your org will enter TechSoup’s Digital Storytelling Challenge this year? (not likely, somewhat likely, likely, very likely) Participant Poll

Lights.Camera.Help Brandon Walowitz Producer/Director/Editor

Creating a Culture of Storytelling

We believe that video is the most powerful communications tool a nonprofit organization can use to tell their story. When used properly, video can inspire an audience and motivate them to donate, volunteer or speak out about and issue. Lights. Camera. Help. now offers two types of educational opportunities for nonprofits to learn how to start using film Or Video to show the world the great work they do. Find out more about our classes: lightscamerahelp.org/learn Lights. Camera. Help. Education

Lights. Camera. Help. Film Festival The 5th Annual Lights. Camera. Help. Cause-Driven Film Festival August 15-17, 2013  Austin, Texas We’re looking for the very best: Micro-docs (under 5 mintues) Shorts (5-29 minutes) Features (30 minutes or over) Find out more and submit your film entry.lightscamerahelp.org

Why Should I Tell Stories with Video?

Why Tell Stories with Video? It’s an emotional medium

Why Tell Stories with Video? It’s an emotional medium It’s shared easily & draws attention

Why Tell Stories with Video? It’s an emotional medium It’s shared easily & draws attention People have come to expect it

Why Tell Stories with Video? It’s an emotional medium It’s shared easily & draws attention People have come to expect it It’s fun!

How Do I Get My Organization Excited?

Everyone’s story matters It’s All About The People How Do I Get My Organization Excited?

Everyone’s story matters Your stories are your culture It’s All About The People How Do I Get My Organization Excited?

Everyone’s story matters Make short videos & share Your stories are your culture It’s All About The People How Do I Get My Organization Excited?

Keep it short, simple, and easy How Do I Get My Organization Excited? The Interview

Keep it short, simple, and easy Introductions are important How Do I Get My Organization Excited? The Interview

Keep it short, simple, and easy Introductions are important What does your organization mean to you? How Do I Get My Organization Excited? The Interview

Keep it short, simple, and easy Introductions are important What does your organization mean to you? Ask Why? – Be Curious! How Do I Get My Organization Excited? The Interview

How Do I Tell Stories with Video?

How Do I Tell Stories with Video? Your office is a movie studio! Shooting Video & Audio

Shoot with your phone /computer How Do I Tell Stories with Video? Your office is a movie studio! Shooting Video & Audio

Shoot with your phone /computer How Do I Tell Stories with Video? Your office is a movie studio! Use available light Shooting Video & Audio

Shoot with your phone /computer How Do I Tell Stories with Video? Your office is a movie studio! Use available light Don’t forget the audio! Shooting Video & Audio

How Do I Tell Stories with Video? Online Editing & Sharing Keep it short!

How Do I Tell Stories with Video? Online Editing & Sharing Keep it short! Add titles and music

How Do I Tell Stories with Video? Online Editing & Sharing Keep it short! Add titles and music Share on social media sites

How Do I Tell Stories with Video? Online Editing & Sharing Keep it short! Add titles and music Share on social media sites Share within your organization!

Resources Online Video Editors youtube.com/editor wevideo.com Music & Video Elements search.creativecommons.org vimeo.com/musicstore mobygratis.com freesound.org ccmixter.org archive.org

Creating a Culture of Storytelling

Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

Additional Resources Register for upcoming webinars! More Digital Storytelling Challenge resources libraryyou.escondido.org popuppodcast.org

Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html