Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards and John Tomeny IAITAM Fellow Convener, ISO/IEC OWG - Software Entitlements Tag VP, Business Development Sassafras Software Inc. Acknowledgements to Steven Klos, TagVault.org for some of the content.

Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards ✓ ISO – International Organization for Standardization Trivia – ISO based on Greek word ἴσος (isos) which means equal Trivia – ISO based on Greek word ἴσος (isos) which means equal Largest developer and publisher of International Standards Largest developer and publisher of International Standards Development done by members & volunteers Development done by members & volunteers ✓ IEC – International Electrotechnical Commission ✓ JTC 1 – Joint Technical Committee ISO/IEC JTC1 Information TechnologyInformation Technology ISO/IEC JTC1 Information TechnologyInformation TechnologySC7 Software and Systems EngineeringSoftware and Systems EngineeringSC7 WG21 Software Asset ManagementSoftware Asset ManagementWG21 It’s all Greek to me

Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards ✓ ISO/IEC : Overview and Vocabulary New work item New work item Overview and Vocabulary for other standards Overview and Vocabulary for other standards ✓ ISO/IEC : 2006 – SAM Process Outcomes focused Best Practices for Software Asset management (SAM) Outcomes focused Best Practices for Software Asset management (SAM) Designed to satisfy corporate governance requirements Designed to satisfy corporate governance requirements ✓ ISO/IEC : Staged Adoption of SAM processes New work item New work item 4 Tiers 4 Tiers - Trustworthy Data - Practical Management - Operational Integration - Full ISO Conformance What the numbers mean

Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards ✓ ISO/IEC : 2009 – Software Identification Tags Authoritative identification of software installations Authoritative identification of software installations Supports software publishers, software purchasers and tool vendors Supports software publishers, software purchasers and tool vendors ✓ ISO/IEC : In Development – Software Entitlement Tags Currently under development – defines software entitlements Currently under development – defines software entitlements Works in concert with Works in concert with Specifies Metrics to track entitlement consumption Specifies Metrics to track entitlement consumption Provided through purchasing process - similar to today’s entitlements Provided through purchasing process - similar to today’s entitlements ✓ Futures Adaptability Tagging (towards open source) Adaptability Tagging (towards open source) Embedded Systems Tagging Embedded Systems Tagging What the numbers mean

Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards Focus on & tag tag ISO/IEC : Software Identification Tags ISO/IEC : Software Identification Tags Establishes specifications for tagging software to optimize its identification and management. Establishes specifications for tagging software to optimize its identification and management. Provided through installers Provided through installers ISO/IEC : Software Entitlement Tags ISO/IEC : Software Entitlement Tags Provides a framework and criterion of measurement for creating unambiguous definitions of entitlements. Provides a framework and criterion of measurement for creating unambiguous definitions of entitlements. Provided through purchasing Provided through purchasing

Pioneers in Software Asset Management since 1989 ISO/IEC SAM Standards Detail review of & ISO/IEC : Software Identification Tags ISO/IEC : Software Identification Tags Cross platform Cross platform Cross publisher Cross publisher Application lineage Application lineage Application footprint Application footprint Standard structure Standard structure XML based data XML based data Easily discovered Easily discovered Authoritative and accurate Authoritative and accurate ISO/IEC : Software Entitlement Tags ISO/IEC : Software Entitlement Tags Cross platform Cross platform Cross publisher Cross publisher Direct link to S/W ID tags Direct link to S/W ID tags License metrics defined License metrics defined Standard structure Standard structure XML based data XML based data Easily incorporated into tools Easily incorporated into tools Automates compliance Automates compliance

Pioneers in Software Asset Management since 1989 New Insights into Entitlements ✓ Emerging from an industry that has been mired for 20 years in the conventional wisdom of “asset/installation-centric” SAM. ✓ ISO/IEC OWG’s job is to break that mold, to demonstrate that effective software license management is “entitlement-centric”. “Asset/installation-centric” = a predisposition with file existence as a software licensing metric. “Asset/installation-centric” = a predisposition with file existence as a software licensing metric. “Entitlement-centric” = a focus on measuring and managing usage rights in software licensing. “Entitlement-centric” = a focus on measuring and managing usage rights in software licensing. The work of OWG

Pioneers in Software Asset Management since 1989 Finding the Language of Entitlements ✓ We are not defining software license models “Per-device”, “Concurrent-use”, Client Access License “Per-device”, “Concurrent-use”, Client Access License ✓ We are translating usage rights into machine- readable meta-data ✓ Each entitlement permits the licensee to exercise certain measurable actions with the software ✓ We are seeking a minimalist set of measurable actions that can be supported by a single framework

Pioneers in Software Asset Management since 1989 Finding the Language of Entitlements ✓ We are not defining software license models “Per-device”, “Concurrent-use”, Client Access License “Per-device”, “Concurrent-use”, Client Access License ✓ We are translating usage rights into machine- readable meta-data ✓ Each entitlement permits the licensee to exercise certain measurable actions with the software ✓ We are seeking a minimalist set of measurable actions that can be supported by a single framework

Pioneers in Software Asset Management since 1989 Applying Standard ✓ Each entitlement permits the licensee to exercise certain measurable actions with the software. Per-device licensing = maximum number of installed copies. Per-device licensing = maximum number of installed copies. Concurrent-use licensing = maximum number of current product launches. Concurrent-use licensing = maximum number of current product launches. Capacity-based licensing = maximum clock speed (MIPS). Capacity-based licensing = maximum clock speed (MIPS). Client-access licensing (CAL) = not clearly defined: sometimes Per-device and sometimes Per-seat (concurrent logons). Client-access licensing (CAL) = not clearly defined: sometimes Per-device and sometimes Per-seat (concurrent logons). Measurable Actions (“Usage Metrics”)

Pioneers in Software Asset Management since 1989 Proposed Tag Details ✓ A framework for human/machine-readable elements Per-device installed instances 1500 software installed device Per-device installed instances 1500 software installed device Concurrent-use maximum launched at once 250 software launched device thin-client sessions Concurrent-use maximum launched at once 250 software launched device thin-client sessions Both machine-readable & human-readable data

Pioneers in Software Asset Management since 1989 Industry Adoption Prospects ✓ Major Software Manufacturers Adopting Microsoft: API’s in Vista & Windows 7 to support tags Microsoft: API’s in Vista & Windows 7 to support tags Adobe: tags in Acrobat 9, CS4, and CS5 Adobe: tags in Acrobat 9, CS4, and CS5 TagVault: tag issuer/clearinghouse assists with adoption TagVault: tag issuer/clearinghouse assists with adoption Other Software Manufacturers will announce soon Other Software Manufacturers will announce soon ✓ Volume buyers negotiating adoption requirements ✓ Not critical for all software manufacturers to adopt A few majors create success and draw others’ interest A few majors create success and draw others’ interest Both tags designed for full implementation by others Both tags designed for full implementation by others

Pioneers in Software Asset Management since 1989 Participation is Open ✓ Use-cases - Define and describe use-cases to drive generation of Taxonomy. ✓ Alignment - Describe alignment with and relationships to existing SAM, service management and other standards. ✓ Elements definition - Define the elements, interfaces, etc., that will be part of the standard. ✓ Entitlements definition - Define the requirements to identify and prove compliance for common licensing models. ✓ Implementation - Describe what must be implemented, and how to implement, at a minimum to claim ISO/IEC compatibility. ✓ Evangelism - Describe market demand, benefits, relationships to existing standards, and other public relations tasks. ✓ XML Editors - XML editors. ✓ Review & Edit - Document editors (both technical and editorial).

Pioneers in Software Asset Management since Resources ✓ Convener of WG21: David Bicket, Deloitte Enterprise Risk Svcs – ✓ Convener of OWG: John Tomeny, Sassafras Software Inc. – ✓ Additional information on SAM standards: ✓ Additional details about ISO/IEC OWG: ✓ OWG On-line Working Forum: