Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 1 Global Communication Management The O’Brien’s/PIER Systems Solution How O’Brien’s Response Management’s PIER System can help Petrobras meet the needs for effective global communication management.

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 2 Petrobras’ Needs: 1. Global solution for multiple countries 2. Fast response to crises 3. Localized but with Rio de Janeiro oversight and control 4. Complete preparation for fast start. 5. Meet high expectations for instant, accurate information 6. Implement battle-tested solutions. 7. Regional/Country-specific use for Employee Accountability and Security processes.

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 3 PIER Solution 1. All-in-one web-based communication management system 2. The industry standard-- proven highly effective in multiple large events including Deepwater Horizon Response 3. Localized for global use (multiple languages) 4. Management visibility and control over all communication activities

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience PIER is used for: Daily Public Affairs Management Online Press Rooms Crisis Response & Dark Sites Joint Information Centers Employee & Internal Communications Issue Management Business Continuity Emergency Notification Compliance Communication Daily use of PIER streamlines existing corporate communication processes and insures effective use of PIER during a crisis.

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 5 Global Network 1. Enhance local media and stakeholder engagement 2. Instant visibility in Rio de Janeiro of all activities 3. Collaboration across enterprise 4. Secure, redundant, reliable delivery

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 6 The Gulf Spill 1. BP and US Coast Guard long time users 2. Immediate Response million hits, 4 million+ visitors million+ /text distributions 5. 59,000 inquiries responded to 6. Forms--claims, suggestions, public response 7. Social media integration 8.PIER offers an optional add-on, complete media monitoring tool set

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 7 Critical Functions 1. Crisis capable, robust & reliable 2. No IT involvement--complete communicator control 3. Web content management 4. Automated contact management 5. Inquiry Management 6. Text/Phone/2-way SMS 7. Social Media integration 8. Virtual collaboration around the world 9. Multi-language 10. Easy forms creation 11. Media monitoring and clips 12. Supported by experienced strategic and technical team

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience PIER Employee Security Designed to help organizations alert employees of : 8 Emergency plans Latest updates and news Current work conditions Office closures and openings Security threats Evacuation notices Meetings Cancellations Pandemic Planning and more...

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 9 “Family” Structure 1. Share documents, contacts, etc. across multiple PIER Centers 2. Individual site control-- focused on local communications 3. Shared users 4. Management visibility over all sites 5. Optional custom “dashboard” reporting on all site activities

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 10 Crisis “Dark” Sites 1. Regional crisis template sites ready to launch 2. Pre-staged with info media and public will require 3. Pre-staged with key contacts for immediate releases (media, elected officials, opinion leaders) 4. Guidance on preparation based on deep industry-event experience 5. Supported (option) by crisis communication retainer and global network Actual PIER control center for Deepwater Horizon response site

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 11 Proposed Deployment 1. Rio de Janeiro site for global communication management 2. PIER sites for all areas needing public and stakeholder engagement 3. Regional crisis template sites 4. Sites available for incidents and major issues 5. Supported by: site design and provisioning user training crisis plan review & modification to leverage PIER optional crisis response retainer

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience PIER in use today PIER has been used to manage numerous large scale events including: Hurricanes Katrina, Rita, Ivan. Dennis, Ike -- US Coast Guard Atlanta Tornado, Georgia Drought --Georgia Emergency Management Texas City Refinery Accident -- BP Hurricane Humberto -- Port of Houston, University of Houston Los Angeles Power Outages -- LA Dept of Water and Power Cosco Busan Spill (San Francisco) -- US Coast Guard G8 Economic Summit -- Georgia Emergency Management Northwest Storm and Floods -- WA State EMD Thunderhorse Oil Platform -- BP and US Coast Guard BP Deepwater Horizon incident (Many more...) Hurricane Katrina--USCG

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience Sample of PIER’s use for Employee Accountability Marathon Oil tracks 38,000 world-wide employees

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience BP Hurricane Ike Information Provided update information about a major oil refinery located in Texas City, TX Provided information about Gulf of Mexico operations Site populated from BP Emergency Operation Center in Illinois

Petrobras Global Communications Management - August 10, 2010 Community & Organization Resilience 19 PIER System Pricing No. of PIER Centers Annual 2 Year Pre-paid 4 Year Pre-paidSite Cost Per Year (4YR PPD) PS1$14,667.00$26,400.60$46,934.40$11, PS2$27,867.30$50,161.14$89,175.36$11, PS3$39,600.90$71,281.62$126,722.88$10, PS4$49,867.80$89,762.04$159,576.96$9, PS5$58,668.00$105,602.40$187,737.60$9, PS7$77,001.75$138,603.15$246,405.60$8, PS10$102,669.00$184,804.20$328,540.80$8, PS15$143,003.25$257,405.85$457,610.40$7, PS20$176,004.00$316,807.20$563,212.80$7, * We recommend 26 hours for the provisioning and training of an average PIER Professional site. More or less time may be needed depending on the features used, amount of content and number of trainees. PIER Professional Unlimited users and contacts, sold on a per-site annual subscription license. All subscriptions or multi-site packages include one Drills and Exercises site at no additional charge and with no charges for Hosting & Maintenance