IP Lifecycle: Maintenance & Monitoring Thomas Marlow IP Counsel April 2009Marlow_MaintainMonitor.ppt

2 Fairchild Semiconductor Fairchild Semiconductor is a leading global provider of semiconductor technology that powers the products we use and makes them more energy efficient. Fairchild continues to build on its rich history of innovation to address one of the greatest challenges we face today – reducing wasted energy and improving efficiency in an increasingly power-hungry world. Pioneers in the Semiconductor Industry. Fairchild is regarded as the “Father of Silicon Valley,” with a history of leading-edge innovation; this tradition continues today through the design and development of high performance, innovative and energy efficient products. Established in 1957, the goal of the original company was the development and production of silicon diffused transistors and other semiconductor devices. In 1958, Fairchild developed the planar transistor and with it a new industry was born. Today, Fairchild is a global leader delivering energy- efficient analog, discrete, signal path and optoelectronic solutions. The Power Franchise®: Driving Energy-Efficient Solutions

3 Overview Maintenance and Monitoring as part of a larger process Why is it important How to effectively Maintain and Monitor 4-Dimentional Portfolio Oversight

4 Overall Process Promote Innovation Capture Innovation Strategically Manage and Maintain Utilize Defend and Enforce Strategically Manage and Maintain Portfolio Assessment Annuity Management Competitive Analysis Prosecution Management Acquisitions In-Licensing Business Strategy Alignment...

5 Manage and Maintain Knowledge of your portfolio Know how protected your market share/revenues are Align patented technology with actual usage in products Defines value Be prepared to defend against competitors Threats of litigation Threats to market share Strategically control budget and spend Know where the high and low values lie Maintain necessary protection while cutting costs

6 4-Dimentional Portfolio Oversight Technology Patents mapped into technology categories Technology categories mapped into product groups/business units Value\Quality Scope, detectability of the claims Type of invention and use in actual products Benefit gained from the invention Time When will your patents expire? Age of portfolio analysis to assure consistent coverage Space Geography – where are you protected? Space Value Tech Time

7 Oversight and Budget 4D oversight allows for objective portfolio level analysis Objective analysis supports targeted spending Prioritization Where to spend more Where to cut

8 Oversight and Budget Periodic Issued and Pending Portfolio Oversight Annuity Payments Review several months (6+) before the annuity is due Monetization through sale or license Continued Prosecution Is it still worth what you thought it was worth? Internal value – Business reorganization Changes to claim coverage

9 Space and Time Gaps in Geographic coverage or temporal coverage can be harmful Patent Age No. of Patents Patent Coverage Sales Manufacturing Patent Coverage Sales Manufacturing Patent Coverage Sales Manufacturing 20 yrs1 yr

10 Technology and Value Integration with business units and product groups Portfolio Coverage Business Strategy Portfolio Coverage Business Strategy Portfolio Coverage Protected Potentially Vulnerable

11 Technology and Competitors Keeping an eye on competitor portfolios and filings Predict movement in the market Determine gaps, high and low points in comparing technology coverage – where to focus efforts Widgets Cogs Sprockets Gears Company A Company B

12 Technology and Competitors Monitoring Competitors Patent portfolio and filings IPC, USPTO CCL Proprietary categorization system Industry News Press Releases Monitoring Technology - Technology Landscapes Identify new competitors Identify acquisition targets

13 Overview Knowledge of your portfolio and business is key 4-Dimentional Oversight Technology Value/Quality Space (Geography) Time (Age)