Organizational Communications and Its Importance to Company Growth. Presented by: Kenneth Martinez Organizational Communications Manager

What is Organizational Communications? There are two key approaches to defining the association between communicating and organizing: Container approach  The communication that happens within an organization such as, s, memos, conferences and meetings. Social constructionist approach  The way language is used to create different kinds of social structures, such as relationships, teams, and networks.

Functions of Organizational Communications In a Business Job Control Decision Making Motivating Employees

Job Control Controls duties and behavior of employees Provide and enforce company policies and job descriptions Provide detail of organizations chain of command.

Decision Making Involves choosing between possible solutions to a problem. Managers rely on communication from employees Using past experience and your personal values (Intuition). Using facts and figures (Reasoning).

Motivating Employees Employees will perform to their highest potential. Improve or continue to work to a high standard. Incentive programs, rewards, praise and constructive criticism.

Importance of Transparency Protects the morale of ACME Gives customers sense trust toward ACME Employees are more likely to perform at a higher level

Connection Between Targeted Messaging Strategies and Corporate Branding. Both are intended to enhance demand The two are co-reliant siblings from beginning to end Marketing and communications are best done in conjunction with each other, and with balanced effort.

Organizational communication steps to use to shape Acme Widget’s brand Understand what makes messages and messenger effective  Keep the message easy to understand, memorable and persuasive  Focus on impactful, resonant, and real messages that drive action. Practice and repeat  Keep the messages fresh in the minds of employees will help reinforce the message Focus on your benefits, not your feature  What problem do you help to solve? What critical service do you provide? Stick to the Foundation You Built  If its not broke, don’t fix it. Keep your audience engaged early on and often

Strategies to use to build and/or maintain Acme Widget’s reputation Define stakeholder groups  Who the stakeholders groups and why are they important? Determine communications channels  Static channels or dynamic channels Develop Brand Messages  Customized for each stakeholder group Align and reinforce external and internal brand communication  Train employees to deliver a consistent brand message Conduct brand audits  Measure effectiveness in the brand  Measure if stakeholders’ are satisfied with any improvements in the brand

Why is it useful to have a dedicated role for organizational communications at Acme Widget? Establishes clear expectations for employees and customers Builds strong relationships within ACME Encourages ideas and innovation throughout the organization Shapes a positive culture for ACME Builds strong teamwork

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