Principles of Marketing Marketing Academic Course Guide Kotler et al Principles of Marketing Euro ed 6e pp April 2013 Adaptation of US title New ed. March 2016 Solomon et al Marketing Euro Ed 2e pp December 2012 Adaptation of US title Brassington Essentials of Marketing 3e pp September 2012 Blythe Essentials of Marketing 6e pp May 2012 New ed. January 2016 Kotler Marketing An Introduction 3e pp August 2015 Adaptation of US title Consumer Behaviour Solomon Consumer Behaviour 5e pp June 2013 Adaptation of US title New ed. March 2016 Schiffman Consumer Behaviour 2e pp October 2011 Adaptation of US title Marketing Research De Pelsmacker Marketing Research with SPSS pp April 2008 Malhotra Marketing Research 4e ,064pp July 2012 Adaptation of US title Wilson Marketing Research 3e pp September 2011 McGivern The Practice of Market Research 4e pp May 2013 Marketing Communications Fill Marketing Communications 6e pp April 2013 New ed. due March 2016 Fill Essentials of Marketing Communications pp May 2011 De Pelsmacker Marketing Communications 5e pp July 2013 International Marketing Hollensen Essentials of Global Marketing 2e pp June 2012 Hollensen Global Marketing 6e pp September 2013 New ed. April 2016 Usunier Marketing Across Cultures 6e pp December 2012 World English language rights Albaum & Duerr International Marketing & Export Management 7e ,024pp June 2011 New ed. February 2016 Marketing Management Hollensen Marketing Management 3e pp October 2014 Kotler Marketing Management Euro edition, 2e ,064pp June 2012 Adaptation of US title New ed. Jan 2016 CORE SUBJECTS Malhotra Essentials of Marketing Research pp April 2013 Adaptation of US title Pickton Integrated Marketing Communications 2e pp September 2004 NEW EDITION

Relationship Marketing Egan Relationship Marketing 4e pp March 2011 Peelen Customer Relationship Management 2e pp September 2013 Adaptation of PE Benelux title Limited Rights Jobber & Lancaster Selling and Sales Management 10e pp March 2015 Direct Marketing Public Relations Tapp Principles of Direct & Database Marketing 5e pp December 2013 Tench & Yeomans Exploring Public Relations 3e pp November 2013 Selling & Sales Management Digital Marketing Chaffey Digital Marketing 5e pp October 2012 New ed. due Nov ELECTIVES New Product Management Trott Innovation Management and New Product Development 5e pp September 2011 Marketing Strategy Keller Strategic Brand Management 2e pp November 2011 Hooley Marketing strategy & Competitive Positioning 5e pp August 2011 New ed. due March 2016 Marketing Planning Blythe Marketing Planning pp May 2010 Burk Wood Essential Guide to Marketing Planning 3e pp July 2013 Sustainable Marketing Emery Sustainable Marketing pp December 2011 Marketing Academic Course Guide ** Don’t forget our Study Skills titles **Study Skills Corporate Reputation Fill Corporate Reputation, Brand & Communication pp February 2012 Advertising Fill Advertising pp September 2012 Eagle Social Marketing pp December 2012 Wolstenholme Introduction to Public Relations pp May 2013 Retail Marketing Goworek Retail Marketing 1e pp New title July 2015 NEW TITLE NEW EDITION Beech The Marketing of Sport 1e pp