Aberdeen: Apps 2011 How To Make Your App Stand Out From the Crowd Apple AppStore – iPhone Tips and Tricks

Introduction to Dynamo Games Founded 2004, based in Dundee, Scotland Brian McNicoll, MD, co-founder Developer of mobile and online social games – Championship Manager(13 versions) – Football Tycoon – The Crystal Maze – Countdown – Soccer Tycoon – Beauty Town

Championship Manager

The Crystal Maze

Top of the AppStore – With No Marketing Spend

Your Own App - Decisions, Decisions, Decisions... Paid App? Paid App with IAP? Free App with IAP? Free App with Advertising? Free App with IAP and Advertising? LITE Version

Social Reach Using OpenFeint and Apple Game Center will help to increase the virality of the game once released. Both are excellent at reaching out to other iOS gamers to spread the game. Twitter and Facebook TouchArcade and Pocket Gamer Build up anticipation ahead of the game’s release or update – screenshots etc.

Updating your App Updating your app on a regular basis can help solidify your chart position. Make sure your update text is fairly long and thanks existing players for feedback and mentions future updates. Make sure your update has good improvements within it to encourage people to update it. Listen to user-feedback!

AppStore – Featured App Whats Hot, New, Games etc Dynamo has a strong relationship with Apple and have managed to secure promotional feature slots on the AppStore. We achieved this for the Crystal Maze and it greatly helped the game’s release traction. iTunes only feature not as effective

AppStore Tips App icon is very important! If can get your app to number one of a category the icon will appear – further promotion for your App. Getting into the top 10, 25 or 50 is the best promotion you can get. Get people to Rate your App.

Analytics If you can build analytics into your App this is the most effective way of understanding your audience and their game-play patterns. Gut-Feel No More!

Contact & Questions?