The International Recognition of the Artist The Requirements for the Development of the Artist

COSCAP (c) Introduction The global music industry is presently in a state of flux primarily the result of technological changes, that is, the convergence of information and telecommunications and of course, the growth of the internet and the digital distribution of the music The global music industry is presently in a state of flux primarily the result of technological changes, that is, the convergence of information and telecommunications and of course, the growth of the internet and the digital distribution of the music

COSCAP (c) Introduction Present focus on development of cultural industries, especially music industry Present focus on development of cultural industries, especially music industry It is critical that we have the necessary supporting infrastructure in place. It is critical that we have the necessary supporting infrastructure in place.

COSCAP (c) The 360° Deal The 360 deal is based on the exploitation, not only of the talent of the artist, but of the brand of the artist. Marketing the artist as a life- style product has taken centre stage. The 360 deal is based on the exploitation, not only of the talent of the artist, but of the brand of the artist. Marketing the artist as a life- style product has taken centre stage.

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6 Digital Distribution The delivery of digital content to mobile devices is expected to grow exponentially surpassing “traditional” online delivery by The International Federation of the Phonographic Industry (IFPI) reports that in 2007, there were 363 million mobile phones in Latin America with an increase of 104% in mobile transactions compared with a 26% increase in the rest of the world.

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8 The Importance of IPRs With the growth of digital distribution and the importance of branding and hence, the licensing of the image of the artist and further driven by falling CD sales, the role of intellectual property rights is becoming more important.

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10 The Role of the CMO The CMO plays an important role in the development of the cultural industries by facilitating the access to works by users and securing financial returns to rights-owners by providing the incentive to continue creating and sharing these creations with the public. The CMO plays an important role in the development of the cultural industries by facilitating the access to works by users and securing financial returns to rights-owners by providing the incentive to continue creating and sharing these creations with the public.

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COSCAP (c) The Legislative Framework All of the above critical success factors are premised on the existence of the necessary legislative framework. Copyright legislation which offers full recognition of rights, especially in the digital environment and adequate enforcement provisions and other intellectual property legislation

COSCAP (c) Conclusion Urgent need to develop the necessary skills set Urgent need to develop the necessary skills set Music industry practitioners must be able to access financing Music industry practitioners must be able to access financing Need to expand opportunities for digital distribution Need to expand opportunities for digital distribution legislative framework in the region must be reviewed legislative framework in the region must be reviewed

COSCAP (c) Conclusion Meaningful broadcast policy, Meaningful broadcast policy, Embracing the provisions of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions and if necessary, Embracing the provisions of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions and if necessary, Implementing local content requirements Implementing local content requirements

COSCAP (c) Conclusion Understand & support role of regional CMOs Understand & support role of regional CMOs

The International Recognition of the Artist The Requirements for the Development of the Artist

COSCAP (c) The International Recognition of the Artist Thank you Derek Wilkie Chairman, COSCAP President, Caribbean Copyright Link