Graphic Communication Ch7- Pt1

What is Graphic Communication? Graphic communication is the field of technology that involves the sending of messages and other information using visual means. –Printing –Photography –Drafting

Principles of Design A good design captures that attention of the intended reader or viewer. It effectively communicates a message and leaves a lasting impression. Principles of design are the formal rules that guide the design process

Principles of Design Balance – visual weight of images in a design Proportion – size relationship of various parts of design Emphasis – techniques used to call attention to certain parts of the message Variety – adding different elements to a design Rhythm – addresses eye movement and flow Unity/Harmony – overall effect of the design

Balance

Proportion 3 x 5 4 x 7 5 x 8

Emphasis LOOK

Rhythm

Unity/Harmony

The Creative Design Process Thumbnail sketches Rough layouts Full-color comprehensive layout Final form Digital workflow is the use of computers for each stage of the design process

Printed Communications Relief printing Porous printing Planographic printing Gravure printing Electrostatic printing Photographic printing Ink-jet printing Laser printing

Engineering the Printing Process Engineers Computers and integrated circuits Printing on demand

Communicating through Photography Capture feelings, expressions, concepts, images Film camera Digital camera

Photographic Composition The way in which all elements in a photo are arranged Balance Framing Simplicity Leading lines

Holography Holography is the use of lasers to record realistic images of three- dimensional objects.

Quick Review Q- What are the three visual means of graphic communication? A – Printing, Photography, Drafting Q – Principles of design are formal rules that guide the design process. Name and Describe each one: A – –Balance – visual weight of images in a design –Proportion – size relationship of various parts of design –Emphasis – techniques used to call attention to certain parts of the message –Variety – adding different elements to a design –Rhythm – addresses eye movement and flow –Unity/Harmony – overall effect of the design

Activity What is a logo? Why are logos important? What is a Text Logo (also called a logotype or wordmark)? –Example? What is a Symbol Logo? –Example? What is a Combination Logo? –Example?

Text Logos

Symbol Logos

Combination Logos

Hidden Symbols in Logos

Logo Design pt 1 On a sheet of paper create a business card for your own company, it must include the following: –Company name –A logo –Company slogan –Your name –Your title/position –Your contact information (phone or or both) –Utilize principles of design

Logo design pt2 When you finish the design go to Microsoft Publisher –Publications for print –Business cards –Plain Paper –Select a template Fill in your information in the pop-up box titled Personal Information Adjust color and font schemes as you wish Move the text boxes as desired Click on the “logo” that says business organization and delete it. Use the drawing tools to create your logo Under the business card options link select multiple and print

Graphic Communications Ch7 – Pt 2

Drafting: the universal language Drafting is the process of creating technical drawings that describe the size, shape, and structure of an object. Every product and structure Communicate ideas effectively and accurately The universal language Computers, pencils, t-squares, triangles, rulers, compasses

Drafting Tools Drawing Board T-Square Triangles – – Ruler/Scale Compass

Alphabet of Lines Object Line Hidden Line Construction Line Center Line Dimension Line Extension Line 3’ - 7”

Multi View Drawings Two or more different views of an object drawn at right angles to each other (orthographic projection) Every object has 6 possible views Multi view uses Front, top, right side WIDTH DEPTH HEIGHTHEIGHT

Working Drawings Fully dimensioned to show exact size, shape, and location of every details Drawn to scale ¼” = 1’ Allows creation of proportioned drawing

Review Q – What are the 6 standard views of an object? A – top, bottom, front, back, right side, left side Q – What are the views of an object used in a multi view drawing? A – Front, top, right side

Review Q – In a multi view drawing which views both provide the Height of an object? A – Front and Right Side Q – In a multi view drawing which views both provide the Depth of an object? A – Top and Right Side Q – In a multi view drawing which views both provide the Width of an object? A – Front and Top

Review Name the linetype: 3’ - 7”

Activity Surface ID Paper mounting Drafting tools Multiview completion problems

Graphic Communication Ch7 – Pt3

Pictorial Drawings Show objects as they appear to the human eye

Isometric Equal measure 30° projection

Oblique Front drawn true size 45° projection for side and top Cavalier Cabinet

Perspective 1point 2point 3 point

Pattern development –A pattern is a full-size outline of an object Computer Aided Drafting (CAD) is the use of a computer system to produce technical drawings and/or design a product –Wireframe –Surface –Solid Rapid prototyping is the use of 3D CAD drawings to create real models of a product within a short time

Review Q – What are the types of pictorial drawings? A – Isometric, Oblique, Perspective Q - What does CAD stand for and what is it? A - Computer Aided Drafting (CAD) is the use of a computer system to produce technical drawings and/or design a product

Activity Isometric Replication

Project Multiview and isometric