Event Project Management By: Zhou Chunlin School of Tourism, Conference and Exhibitions Henan University of Economics and Law

EPM: PM as a managerial approach to EM Limitations of EPM techniques EPM managers Fundamental techniques of EPM Knowledge areas of EPM The phase of Event Project Management The concept of Project, PM & EPM

PM: ‘the wave of the future’ World business is moving towards the accomplishment of business objectives through separate projects. Products and services now have to be managed as projects as a response to this change. …the expansion of the event industry is a result of this change.

Project Management Plan, control, coordination Program Management Integration, optimization, resource-sharing Project Portfolio Management Administration, strategic decision, monitor Do it rightly Do the right

Constraint Triangle of PM Quality Time Cost Scope

Project Phases of EPM: Life Cycle & Knowledge Areas (O’Toole, 2004) Marketing Communication Scope Finance Time ( Deadline ) Risk Design Procurement Human Resource Stakeholders Initiation: Feasibility Study Planning: Baseline Plans Implementation: Lead-up Event: Staging Shutdown: On-site & Off-site

Project phases and their interaction Initiation Planning Implementation Control Shutdown Start Finish Time Degree of Interaction

Project, PM &. EPM A project is a complex non-routine one-time effort limited by time, budget, resources and performance specifications designed to meet customers needs. --- Gray &. Larson, 2000 PM is an integral system of the all the tasks of management of the project. EPM concentrates on the management process to create the event, not just what happens at the event. planning, organizing, leading, marketing, design, control and budgeting, risk management, logistic and evaluation Advantages: P267

Knowledge Scope of EPM KoPM KoEKoGM EPM

Role & Competencies of Event Project Manager Three solutions to provide EPMr. EMr. — PMr.EMr. + PMr.PMr. — EMr. EPMr.

Framework of EPM Scope Mgt. Time Mgt. Cost Mgt. Quality Mgt. HR Mgt. Comm. Mgt. Risk Mgt. Procure Mgt. Tools & Techniques Facilitating Functions Core Functions

 Key Competencies of EPMr.  P

EPM Techniques : Planning & Control  EPM Mgt. Cascade: P274  Conceptualizing Event Project  Scope of work : P275  Work Breakdown Structure & Task Analysis: tree plot  Scheduling : Gantt Chart, Critical Path, PERT  Responsibility: from documents to deliverables  Progress report  Evaluation : P283

Project Management Cascade Project Definition Scope of work Schedule Work Breakdown Structure Task Analysis Gantt Chart / Critical Path Responsibility Activity SheetsWork Packages Statement of Work

Work Breakdown Structure A work breakdown structure (WBS) is “a deliverable-oriented hierarchical decomposition of the work to be executed by the project team to accomplish the project objectives and create the required deliverables.” WBS is a process for defining the final and intermediate products of a project and their relationships. Generally, WBS uses a tree diagram/structure diagram to show the resolution of overall requirements into increasing levels of detail. WBS allows a team to accomplish its general requirements by partitioning a large task into smaller components and focusing on work that can be more easily accomplished.

WBS Dictionary

Software & Limitations  Microsoft Project!  Limitations : P

Group Project  P287

Questions