Anatomy of a Smartphone Matthew Vartabedian (708) 387-0475

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Presentation transcript:

Anatomy of a Smartphone Matthew Vartabedian (708)

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world What is a Smartphone? No standard definition QWERTY keyboard? Operating system? Push ? Native applications? Third-party apps? Music, video, etc.? Mobile broadband? WiFi? Several early examples include Nokia Communicator Ericsson r380 Handspring Treo 180 BlackBerry 6200

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Today’s smartphones… Things are changing…

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Worldwide Cellular Device Shipments, Smartphones 7% Smartphones 23%

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Many Operating Systems Predominant OSes Windows Mobile (6+ versions) RIM OS (Java-based) Symbian Apple Linux Proprietary Up-and-coming OS LiMo Linux-based Android Linux-based Apple SDK Not new per se, but a significant “refresh” Development Platforms By OS type Operators have standards- compliant environments, too

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Consumer use of Cell Phones Top uses of cell phonesWhat would you like?

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Apps Used by Mobile Workers Reasons they chose a smartphone Push Size and weight Applications Keyboard design Design Apps They use on their Smartphones

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world What Mobile Workers Want RankingFeature 1Battery life 2Voice quality 3Screen size 4Durability 5Screen clarity 6WiFi 7Bluetooth 8Size of keyboard 9Layout of keyboard 10Device price 11Design 12Wireless service price 13Availability of a push service 14Access to Microsoft Office documents 15Operating system software 16International roaming 17Security 18Access to 3G wireless services 19 Availability from my preferred wireless service provider 20HTML capability of reader and browser Mobile workers Preference in selecting new devices Basics are the most important

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Addressing the Device Challenges Usage Challenges Display size, clarity and brightness Mobile broadband Video, audio, Web, Voice, Applications Used for longer periods of time w/o charging CompanyProcessorSize Speed (CPU)Power ARMCortex-A865nm 600MHz to 1GHz+ Less than 300mW Intel Atom/ Silverthorne45nm Up to 1.8GHz 0.6W to 2.5W QualcommSnapdragonNA1GHzNA Battery Life = Limiting Factor Device capabilities increasing faster than battery tech is improving Push toward low-power processors and smaller sizes so that the OEM isn’t skimping on the battery Power-saving techniques (system idles, etc., to improve overall battery life)

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world ? Where are things going? Mobile Internet Device (MID)

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Critical Mass Winners & Losers Users Developers Jav a Proprietary Symbia n Palm RIM Windows Mobile Apple Android LiMO

Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world Winners & Losers Winners Apple Intel Nokia Qualcomm RIM HTC, etc. Losers Motorola Palm Sony Ericsson