Richard Dickins Director Social Value

Terminology o Social Input The income into the service or organisation that is used to deliver the outputs o Social Outputs The activities that the organisation delivers (number and frequency) o Social Outcomes The benefit that the activities have on stakeholders o Social Impact The impact that an organisation makes that benefits society o Social Value The value to society that the impact makes o Social Worth The financial and non financial legacy to stakeholders

Social Value Business Model?

What can Social Value mean? o Financial Benefit = Economical Value o Time and Capacity = Resource Value o Local Investment and Development = Sustainable Value o Individual Emotional, Psychological and Physical Change = People Value o Community and Society Change = Social Value o Trust and Transparency = Shared Value o Partnership = Relationship Value All of the above equal the VALUE CAPITAL of an organisation

How is Social Value Created? Environment The change in service user behaviour impacts stakeholders within each of the areas below An organisation delivers services within the community Direct and indirect change is experienced by the service users as a result of the service received and the experience gained People as a result of the experience change, they start to act differently and therefore do things differently HealthEmployment HousingEconomySocial EducationJustice Financial ValueLocal and Community Value Emotional and Physical Value Resource Value The change in behaviour results in value being created in one or more of the areas below

Income Generation through Value Trading Emotional - Physical – Local - Trust Commissioning Financial – Resource – Local - Partnership Funding Emotional – Physical – Local – Trust – Partnership – Financial - Resource Fundraising Emotional - Physical - Local – Trust - Partnership – Financial - Resource Value

Stage 1 – What to Measure What do you stakeholders Value? What are your commitments? What are you looking to achieve and measure?

Stakeholders Stakeholder: a person or group with a direct interest, involvement, or investment in something o Do stakeholders have different personal/organisations values? o Do stakeholders value products/services differently? o Do stakeholders effect your organisation differently?

Stakeholder Mapping o Direct Stakeholders - These stakeholders will have direct contact with your organisation, having an immediate effect by what you do or having a direct relationship with the organisation. o Indirect Stakeholders- These stakeholders will have an effect from the direct stakeholders; this may be the family of your staff or friends of a service user. o Wider Stakeholders - These stakeholders will not have a direct relationship with you or with any of your direct stakeholders; however they will be influenced by the effect of your organisations activities.

Values Intelligence Research Do your stakeholders Trust You? What do your stakeholders Value?What is important tp them about you? How is it important to them?Why is it important to them?

SOCIAL PLEDGES Knowing what to measure provides a focus on how to measure

Social Pledge Creation Identify Top 3 Values from stakeholders research linked to thematic areas Thematic areas: Health, Education, Employment, Justice, Social, Housing, Environmental, Local Embed 3/4 values into a one sentence that commits to achieving a social aim

Social Value Pledge We pledge to reduce the number of individuals that reach crisis point and require urgent medical care and intervention". "We pledge to develop the skills of individuals, so that they are able to confidently seek, gain and sustainable employment”. “We pledge to create new opportunities for volunteering and employment”.

Are you pledges robust? Legitimacy in the eyes of your stakeholders enables Social Pledges to be trusted therefore : o Do they provide strategic and operational direction to your department? o Are they in plain English? o Can they become your “evaluator pitch”? o Do they define what you do and how you will do it? o Could you transparently report your achievement of the pledge?

KEY VALUE INDICATORS Understanding what your organisations aims to achieve, defines the value it has

What are Key Value Indicators? Compliance Quality Financial Reporting KPI Trust and Transparency Partnerships Social Impact/ Value Local Worth KVI Social Contract Working Together Legacy Community Development

Key Value Indicator Creation o Key Value Indicators (KVI’s) are designed to sit alongside Key performance Indicators to balance the Business and Social performance indicators, which is essential within the context of the Charities, Social Enterprises and other socially driven organisations. o The creation of KVI's stems from the Social Pledges, as they inform the development of KVI's as it is these KVI's that turn the Social Pledge into something that can be measureable and therefore, easier to define. o Each Social Pledge can have up to 3 corresponding KVI's depending on the complexity of the initial Social Value Pledge.

Social Pledge Conversion o "Reduce by 7.1% the number of individuals that are engaged with prevention based community health and advice that otherwise would required urgent care by the end of 2014/15" o Each of the KVI’s, are using the key words from the Social Value Pledge and where underlined key words that are making the KVI measurable in the future. o The KVI themselves can be promoted externally as actual tangible commitments for Social Value and be used within the internal reporting framework for key stakeholders.

WHICH SOCIAL ACCOUNTING MODEL Choosing the most suitable approach to measure your KVI’s? Stage 2

Social Accounting Tools ToolsPurpose Value Intelligence To carry out social research with direct and indirect stakeholders to understand "what they value" and "what is important" and use this information to report on social value Financial Value The use of Social Return on Investment (SROI) principles to measure the financial impact and wide range of cost savings and value to the State Resource Value Build upon the financial value to capture the outcomes, impact and value of the changing needs of resources including time and capacity, as a result of the intervention and grant programme Local and Community Value Build upon the principles of the LM3 to measure the retained economic outcomes and build upon these to capture the local value across employment, education, social inclusion and development Health and Wellbeing Build upon the health and wellbeing outcomes to capture and report the effect of children’s emotional, psychological and physical development and the effects of your health and wellbeing. - Outcomes Star Hybrid Emotional The capture of the soft value created using spoken words, stories, emotions and passion using the principles of SAA. - Outcomes Star Hybrid Physical Change The use of a range of Outcome Stars to map the change in an individual’s behaviour and journey of change. - Outcomes Star Hybrid TrustThe measurement of a Social Contract within Communities

Creating a Social Value Map Measuring what is important

Outputs and Outcomes What activities, services or support have you provided? What has changed as a result of your organisation?

Outputs/Outcomes Examples StakeholderOutputOutcome 1Outcome 2 Service User – Older Person The delivery of 4 health and wellbeing workshops for 12 older persons Improved Health and Wellbeing Improved Confidence

INDICTORS What indicates that the outcomes have been achieved?

Indicators Examples StakeholderImpact 1Indicator 1Indicator 2Indicator 3 Service User – Older Person Improved cardiac fitness Visiting the local council run gym 3 times a week A reduction of the amount of visits to the GP The reduced need of crisis intervention i.e. A&E

Where is the Value? Valuing Change Local Economic HealthSocietyEmploymentHousingEducation Environ - mental Justice Think about the direct, indirect and wider impact created. Think about who else is effected. Who else may benefit from the service.

Outcomes to Impact What Impact (difference) is being made as a result of the Outcome (change)?

Impact Examples StakeholderOutcomeImpact 1Impact 2Impact 3 Service User – Older Person Improved Health and Wellbeing Reduced BMI Improved cardiac fitness Improved mobility

IMPACTS What difference is made by the outcomes being achieved?

WHERE IS THE VALUE? What is the value of the impact (difference) being made?

Financial Value StakeholderOutcomeIndicatorImpactValue Elderly Person Improved Health and Wellbeing Cardiac fitness Reduction in the number of GP visits The reduction in GP/Outpatients visits needed, Increased Capacity Think financial and non financial The cost of a GP visit The cost of outpatient visits A stakeholder individual Value Map

STAGE 3 - INFLUENCE Consider who else contributes to the outcome, impact and value?

How long does value last? BeneficiariesOutcomeDurationRationale Elderly Person Improved Health and Wellbeing 3 Years The natural reduction in health and wellbeing due to age reduces the length of time. The increased probability of health complications.

What would happen anyway? What would have happened without the service? OutcomeBenchmark Indicator What would improve Displacement Improved Health and Wellbeing Local and National Government policies 2.5% Has any changes happen within the surrounding area

Who as is influential? Delivery Agencies Referral Pathways Specialist Support ?? Reduce the value that is related to external influences

Stage 4 - Local Value o Retained Income o Jobs created and retained o Skills and knowledge development o Engagement with social and local supply chain o Type of organisation in supply chain o Staff Expenditure o Inward investment o Carbon footprint Regeneration£ Supply ChainPeopleEnvironmental£ Invested Local Value

Stage 5 - Tell a story The Intangible Value o Background/History/Their Story o Current Circumstance o Personal (service user) Challenges o The Organisation Approach o The Support o The Output o The Outcome o The Impact o The Value o The Worth

Stage 5 - Tell a story The Intangible Value o Background/History/Their Story o Current Circumstance o Personal (service user) Challenges o The Organisation Approach o The Support o The Output o The Outcome o The Impact o The Value o The Worth

Stage 5 - Tell a story The Intangible Value o Background/History/Their Story o Current Circumstance o Personal (service user) Challenges o The Organisation Approach o The Support o The Output o The Outcome o The Impact o The Value o The Worth