Biofach, February 15 th 2012 Ismea-Firab survey on exports of organic products in the EU countries

- 1 - METHODOLOGY  The survey has been achieved mainly in spring-summer 2011;  Sample made by consulting different sources;  Desk research in order to get qualitative data, which provide information on the characteristics of the market and on the potential universe of reference;  100 interviews (by telephone or ), of which 50 face- to-face (also during Biofach 2011);  Case-history and one focus-group.

- 2 - MAIN ACTIVITY OF ORGANIC PRODUCTS EXPORTING COMPANIES INTERVIEWED (%)

- 3 - MAIN ITALIAN ORGANIC PRODUCTS SOLD ABROAD (%)

- 4 - DESTINATION CHANNELS OF THE ITALIAN EXPORT COMPANIES INTERVIEWED (%) Foreign Importers Specialised retail, large retail chains

- 5 - DESTINATION COUNTRIES OF ITALIAN ORGANIC PRODUCTION (%)

- 6 - SHARE OF THE ORGANIC PRODUCTION SOLD ABROAD (%)

- 7 - EXPORTATIONS TREND OF ITALIAN ORGANIC PRODUCTS IN 2010 (NUMBER OF COMPANIES)

- 8 - DISTRIBUTION OF THE COMPANIES BY % OF INCREASE OF ORGANIC EXPORT IN 2010

- 9 - TREND OF ORGANIC EXPORT PRICES IN 2010 (NUMBER OF COMPANIES) medium-high price positioning, according to the companies interviewed

THE ORGANIC EXPORT EXPECTATIONS FOR THE FOLLOWING YEARS (%) Increase expected: between 10 and 20%

THE NEW FUTURE ORGANIC MARKETS (%)

EMERGING COUNTRIES FOR ORGANIC PRODUCTS ACCORDING TO THE ORGANIC COMPANIES INTERVIEWED (NUMBER OF REPLIES)  CHINA30  INDIA13  BRAZIL13  ARAB EMIRATES 13  MEDITERRANEAN COUNTRIES12  ARGENTINE 3  OTHER17

SELECTION CRITERIA OF ORGANIC PRODUCTS FROM FOREIGN BUYERS (OPINIONS OF THE INTERVIEWED, NUMBER OF REPLIES)  QUALITY43  MADE IN ITALY34  PRICE14  BRAND NOTORIETY 6  OTHER 3

CONCLUSIONS  The survey confirms the perception on a share of demand, that coming from abroad, which is very healthy, like the internal one;  So the organic sector, even from the export point of view, seems to be not affected from the crisis and continues to grow, also due to prices almost unchanged but positioned on medium-high levels, compared to main competitors;  The access to the emerging markets (China, India, Brazil, Arab Emirates, Mediterranean countries) could open new and more opportunities for organic italian companies, asserting more and more our organic products in the world.

Thanks for your attention! Enrico De Ruvo