By Dr. Allen Hanouka CONTINENCE CARE WIPES

This presentation will cover the following topics: Presentation Layout Product Overview The Need for Continence Care How to Prevent IAD Advantages of Clinell Continence Care Unique 7-in-1 Action Competitors

Product Overview Clinell Continence Care Wipes provide complete continence care in one easy step. The wipes are designed to provide quick and easy care, and replace traditional methods. They provide optimum cleansing whilst caring for delicate skin.

Clinell Continence Care Wipes (Wipe Size: 20 x 30 cm)

The Need for Continence Care It can range in severity from erythema (red skin) with or without loss of skin integrity, to infection. IAD affects as many as 41% of adults in long-term care; it is costly, painful, and for the most part preventable. Incontinence-associated dermatitis (IAD), is an inflammation of the skin that occurs when urine and/or stool comes into contact with the skin Effective continence care can help reduce the incidence of incontinence- associated dermatitis and pressure ulcers. IAD is a prevalent complication of incontinence that compromises skin integrity, predisposes to cutaneous infection, and increases pressure ulcer risk when other risk factors are present.

How to Prevent IADs Prevention is traditionally based on avoiding or minimising exposure to stool or urine combined with a structured skin-care program based on principles of gentle cleansing, moisturisation, preferably with an emollient, and the application of a skin protectant. Clinell Continence Care Wipes incorporate all these traditional steps into one wipe to provide healthcare professionals with a convenient all-in-one solution. All these steps and products are labour intensive, time consuming and often leads to poor compliance.

Advantages of Clinell Continence Care Wipes All-in-one solution Replaces the need for cumbersome traditional methods of continence care such as preparing bowls of soap and water, dry wipes, cleansing foams and barrier creams. Skin friendly Dermatologically tested, alcohol and lanolin free, with a skin neutral pH of 5.5. Barrier protection With 4% dimethicone and 6% liquid paraffin to guard against unwanted moisture. Contains natural plant extracts Including witch hazel and camomile to help calm skin, soothe itching and aid skin healing.

Advantages of Clinell Continence Care Wipes Patented formula Designed to provide high level continence care with a unique 7-in-1 action. Individual patient packs Extra convenience, less waste and lower risk of cross-contamination. Can write patient name and ward on pack. Quick and easy to use Helps to increase patient and staff compliance.

Unique 7-in1 Formula Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Clinell Continence Care Wipes contain a patented formula with unique 7-in-1 action:

Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising 4% dimethicone & 6% Liquid Paraffin Dimethicone and liquid paraffin are the barrier ingredient in the wipes. It Provides a barrier against unwanted moisture to allow for quicker healing. As the barrier protection element is already incorporated in the wipe there is no need for the use of additional barrier creams, thereby reducing the amount of sensitive skin handling and friction damage. > >

Soothing Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Contains natural plant extracts These have anti-inflammatory and healing properties to soothe the skin whilst cleaning, allowing the patient to feel fresh and comfortable. > >

Moisturising Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Glycerin and liquid paraffin These added moisturisers – both heavy emollients – help prevent the risk of dry skin developing, which can be caused by repeatedly washing with soap and water. > >

Cleansing Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Effective and kind The mild, soap-free cleansing formula cleans faeces and urine effectively in one go, reducing the amount of sensitive skin handling compared to traditional methods. > >

Antipruritic Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Natural antipruritic plant extracts Extracts of camomile and witch hazel help to calm irritated skin and reduce patient touching/itching, which allows for better healing. > >

Antibacterial Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Contains benzalkonium chloride and Phenoxyethanol Antibacterial agents to kill bacteria which are often found in faeces. This reduces the risk of developing skin infections often associated with IAD. > >

Deodorising Barrier Protection Soothing Moisturising Cleansing Anti-Pruritic Anti-Bacterial Deodorising Leaves skin fresh and clean Deodorising agents and gentle scent help neutralise odours. >

Competitors Clinell Continence Care Wipes has a higher concentration of barrier cream than either of the above. In addition, we are only one with witch hazel and camomile to help reduce itching and promote skin healing. Oasis Cinco (5 in 1) Very poor barrier no dimethicone, more expensive Sage shield (5 in 1) Good product – but very expensive

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