BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response.

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Presentation transcript:

BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response

TARGETS Youth Adult Smoker Public Opinion Minorities

EVALUATION TOOLS Consumption (tax data) Adult Tobacco Survey (T) Adult Risk Factor Survey (T) Youth Drug Survey (S) Youth Risk Factor Survey (S) MIS Vital Statistics

WEB SITES (CESSATION) (PUBLIC OPINION) (YOUTH)

YOUTH Mass Media Sales to Minors School Education Youth Empowerment Programs

PUBLIC OPINION Mass Media Local Clean Air Laws Industry Accountability Litigation/Legislation

LEGISLATION Dedicated Excise Tax 1992 Medicaid Suit 1994 Ingredient Disclosure 1996 Excise Tax $ Excise Tax $.50 (P) Fire Safe Cigarettes (P)

LITIGATION Medicaid Recoupment 1996 Ingredient Disclosure 1996 Cigar Warnings 1998 Advertising Restrictions 1998

TREATMENT Mass Media Training/Certification Eighty Treatment Programs TRYTOSTOP Partnership with Health Plans

MEDIA STRATEGIES Real People Health Consequences Negative/Emotive Family Context

Packs of Cigarettes Purchased Annually, Per Adult (US, MA & CA) *1998 and 1999 US and CA data based on FY

“REDUCED HARM” PRODUCTS PremierRJR1988 EclipseRJR1996 AccordPM1998 AdvanceSTAR2000 AIRSJTI2000 OmniLIG2001 SCORLIG2001 SNUFFUST/ST