 Attendance – Lecture and Tutorial  Referencing of work

 IKEA  The 40% continuous assessment is composed of three parts;  Assignment Case Based. Students will work in teams of no more than three. Each component of the assessment will be based around one specific case study.  Part 1 (5%), due week 5: Each team member will submit an individual report (1,000) outlining the background of the assigned case and identifying the theories/models they believe are relevant for case analysis.

 Part 2 (25%), due week 7: As a group each team will submit a completed case analysis based on assigned questions.  Part 3 (10%): commencing week 9: Group presentations based on the assigned case study, detailing the brands/company’s international marketing programme complete with recommendations.

 All components of continuous assessment will challenge the students’ abilities to display analytical skills, the application of theory to practice, ability to work in a team environment and continually improve their presentation skills.  NB: REPEAT EXAM 100%

 1. The Decision to Internationalisation  International Marketing in the firm.  Theories of Firm Internationalisation  Triggers of Internationalisation  Initiation and development export activities  Motivation to internationalize, barriers to export initiation and ongoing problems  SMEs and LSEs operating at Global level  Government support for Internationalising SMEs

 Analysis of the International Marketing Environment  The Political and Economic Environment.  Social and cultural considerations in international marketing  The Public Policy Environment.  Legal and Regulatory Environment.  Information Technology Environment.  Global, Regional and Emerging Markets.

3. International Market Research and Opportunity Analysis  International Market Research.  International market selection process for SMEs and Global firms  International Markets and Customers.  Analysis of International Competitors.  International Market Segmentation.

 4. International Market Entry Strategies and channel choice  Exporting decisions  Agents and Distributors  Strategic Alliances.  Foreign Direct Investment.  Licensing and Franchising.

 5. The International Marketing Programme  International Business Marketing.  International Consumer Marketing.  Internationalisation of services: opportunities for SMEs  Product strategies and Global branding decisions

 Standardisation/modification debate  International Product life cycle  International Marketing Communication strategies.  The role of International Trade fairs and export promotional programmes for SMEs  International pricing policy and financing exports  International Logistics and Channel Decisions.  International niche marketing strategies for SMEs  International marketing strategies for Global firms

 6. Implementing & Coordinating the International Marketing Programme  International Sales Negotiations.  International marketing implementation through enabling technologies  The internet, E-marketing in International markets  Organisation and control of the International marketing programme

Approach  Interactive Learning  Problem Based Solving  Articles – EXAM!!!!!!!  Case Studies  Group and Team Work  Media  Podcasts – persuadersonlie.com, TED.com

 Q1. In their article ‘The antecedents and consequences of integrated global marketing’ Sheth and Parvatiyar state that, ‘Proponents of global marketing contend that, because market needs are becoming homogenous, country differences are less relevant to international marketing planning’. Critically evaluate this statement in reference to this article.  Q 2. The Transaction Cost Analysis (TCA) Model suggests firms choose the least-cost international location for each activity they perform and grow by internationalizing markets, bringing interdependent activities under common ownership and control up to the point where the benefits of further internationalization are outweighed by the costs. Critically discuss this statement.

 Lectures  Tutorials: Group Based You are expected to read the material given to you and prepare for tutorials as requested

Not Tolerated  Wikipedia as a reference  Google as a reference  SMS language  Not referencing material correctly  Copy and pasting material  See Reference Guide