GREEN ENTREPRENEURSHIP CHALLENGES AND BENEFITS

GREEN ENTREPRENEURSHIP CHALLENGES Attitudinal Important Journey-Awareness to Consciousness to Mindfulness Lack of Sensitivity to Environment and Societal Impact Initial Investments Looked Upon as Costs Long Term Benefits not Considered Concept of Sustainability Not Fully Understood Role of Governments, International Organisations, Regulatory Bodies, Large Corporations, SMEs, NGOs, Educational Institutions, Media, Customers, Competition and Individuals is either Unclear or Lacks the Passionate Effort Needed to Work as aTeam

GREEN ENTREPRENEURSHIP CHALLENGES The New Law of Spiritual Economics Needs More Publicity, Awareness and Following : “VALUES OF ENTERPRISE EQUALS ITS VALUATION ON CAPITAL MARKETS” Values mean Creating Abundance on Societal, Environmental and Financial Domains also Known as Triple Bottom Line Effect (John Elkington) Or Sustainable Development. Sustainable Development is a Development that Meets the Needs of Present Without Compromising the Ability of Future Generations to Meet Their Needs

GREEN ENTREPRENEURSHIP BENEFITS Conservation of Critical Resources like Water, Energy along with Recycling and Recovery of Pollutants from Waste not only Contribute to Cleaner Environment but also Higher Profitability of Operations Need for Conservation Invariably Promotes a Spirit of Innovation that very often creates better Product Quality through better Processes Better Value Creation for Customers Creates Profitability, Which in Turn Creates Better Shareholder Value Triple Bottom Line Effect Creates Positive Connect with Society and the Goodwill at large bringing in New Customers While Retaining the Existing Ones

GREEN ENTREPRENEURSHIP BENEFITS Ability to Attract Best Quality Employees Improved Relations with Regulators and Legislators making Corporate Operations Much Easier Greater Attractiveness to Investors Networking with NGOs, Governments, International Organisations Create Helpful links in Addressing Other Issues A Sustainable Business Translates into Long Term Growth and Progress for Everyone connected with it Tax Benefits and Subsidies Carbon Credits

TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY GOALS AND CHALLENGES Reduce – Reuse – Recycle Mantra Improving the Environmental Footprints of Products through Greater use of Recycled Materials, Reducing Packaging Waste, Energy and Water Conservation Developing New Products to Help Reduce Social or Environmental Problems Acting to Enhance the Impact of the Organisation on the Community around Operations Improving the Impact of the Organisation on the Environment around its Operations

TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY GOALS AND CHALLENGES Reducing GHG Emissions, Waste and Pollutants Working with Governments to Promote Sustainable Development in the Country you Operate in Implementing Stronger Controls over Suppliers on Enforcing Human Rights as well as Environmental Standards Communicating an Organisation’s Performance on Sustainability to Investors and Stakeholders Increased Representation of Women and Ethnic Minorities in Top Management

TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY GOALS AND CHALLENGES Revise and Tighten Controls to Support Ethical Business Dealings to Avoid Allegations of Corrupt Practices Establish and Enforce Policies for Ethical Investment and Purchasing Encourage Employees to Support the Community Schemes with their Skills Increased or Redirected Charity

SUSTAINABILITY & TRIPLE BOTTOM LINE Triple Bottom Line (TBL) encompasses people, planet and profit which are regarded as "three pillars of sustainability" Sustainability Sustainability: Introduction and Concept Triple Bottom Line TBL: Introduction and Concept TBL Reporting Case Study ITC Suzlon TCS 3M

SUSTAINABILITY Sustainable business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy Business case for sustainability increase revenue, reduce energy expenses Transparency engaging and open environment in the company Stakeholder engagement to understand impacts and concerns Thinking ahead upgraded technology & throw away old materials Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability Economic Measures: ought to be variables that deal with the bottom line and the flow of money “Corporate sustainability is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates”

Pillars of Triple Bottom Line “TBL is an accounting framework that incorporates three dimensions of performance: social, environmental and financial” Pillars of Triple Bottom Line Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability Economic Measures: ought to be variables that deal with the bottom line and the flow of money “TBL dimensions are also commonly called the three Ps: people, planet and profits”

Global Reporting Initiative TBL REPORTING There is no universal standard method for calculating the TBL. Neither is there a universally accepted standard for the measures that comprise each of the three TBL categories Profit Taxes Wages Employment Revenue per sector Health Culture Community Education Household Income Energy Air/Water Green Policy Pollutants Waste Management Global Reporting Initiative GRI helps businesses, governments and other organizations understand and communicate their impacts on issues such as climate change, human rights and corruption. Examples of GRI Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability Economic Measures: ought to be variables that deal with the bottom line and the flow of money Toyota created the hybrid gas/electric car the ‘Prius’, which helped Toyota break into the big 3 car manufacturers in US Increased market share and supported healthier lifestyle habits by purchasing Quaker oats

CASE STUDY- TBL & SUSTAINABILITY AT ITC ITC has made a far-reaching contribution to the national cause of livelihood creation, particularly in rural India Corporate Social Responsibility Environment, Health & Safety Social Forestry Soil and Moisture Conservation Health & Sanitation Livestock Development Education Solid Waste Management Energy Conservation and Renewable Energy Water Conservation Waste Recycling Greenhouse Gases and Carbon Sequestration Thought Leadership for Economic Prosperity Promoting Thought Leadership in Sustainability CII-ITC Centre of Excellence for Sustainable Development

CASE STUDY : ITC

CASE STUDY : ITC

CASE STUDY : ITC

DEVELOPING RURAL MARKET e-HUB ITC E-CHOUPAL DEVELOPING RURAL MARKET e-HUB

e-CHOUPAL-THE IDEA e-Choupal is an initiative of ITC Limited, a conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soya- beans, wheat, coffee, and prawns.

WHY e-CHOUPAL? FRAGMENTED FARMS CHALLENGES TO AGRICULTURE IN INDIAN ECONOMY FRAGMENTED FARMS WEAK INFRASTRUCTURE INVOLVEMENT OF NUMEROUS INTERMEDIARIES

CONVENTIONAL SUPPLY CHAIN

e-CHOUPAL ADDING VALUE TO SUPPLY CHAIN

CONVENTIONAL Vs e-CHOUPAL MARKET COST ANALYSIS COST ELEMENT CONVENTIONAL MARKET E-CHOUPAL TROLLEY FREIGHT TO MANDI 100 Nil FILLING & WEIGHING LABOR 70 LABOR KHADI KARAI 50 HANDLING LOSS COMMISSION TO AGENT COST OF GUNNY BAGS 75 LABOR (STITCHING & LOADING) 35 LABOR AT FACTORY (UNLOADING) FREIGHT TO FACTORY 250 TRANSIT LOSSES 10 GRAND TOTAL 755 185 % OF TOTAL SOYA-BEANS COST 8% 2%

EHS CERTIFICATIONS ISO 14001: Environment Management System Manufacturing units and Hotels of ITC (except new commissioned units; ITC Grand Bharat, My Fortune, Bengaluru and Foods unit at Malur) and the ITC Life Sciences & Technology Centre at Bengaluru. OHSAS 18001: Occupational Health & Safety Management Systems Manufacturing Units of ITC (except the newly commissioned Foods Unit at Malur) SA 8000: Social Accountability Leaf processing plants at Chirala, Anaparti and Mysuru, Cigarette factory at Kolkata, Packaging and Printing Unit at Tiruvottiyur and Haridwar and ITC Infotech Bengaluru. Food Safety: ISO 22000/HACCP Food Safety Management System ITC Maurya, ITC Mughal, ITC Maratha, ITC Grand Central, ITC Sonar, ITC Windsor, ITC Kakatiya, ITC Rajputana, WelcomHotel New Delhi and My Fortune Chennai and Foods Units in Haridwar and Pune.

EHS CERTIFICATIONS 5 star rating for ITC Grand Chola LEED® Platinum Rating by US Green Building Council – Existing Building category Hotels: ITC Maurya, ITC Windsor, ITC Maratha, ITC Grand Central, ITC Mughal, ITC Sonar, ITC Kakatiya and ITC Rajputana. LEED® Platinum Rating by Indian Green Building Council – New Construction category ITC Gardenia, ITC Grand Chola and My Fortune Bengaluru. LEED® Platinum Rating by Indian Green Building Council – Green Factory Building ITC’s Units at Saharanpur, Bengaluru, Munger and Pune. Green Rating for Integrated Habitat Assessment (GRIHA) by The Energy and Resources Institute (TERI) and Ministry of New & Renewable Energy (MNRE), Government of India 5 star rating for ITC Grand Chola

EHS CERTIFICATIONS LEED® Gold Rating by Indian Green Building Council Packaging and Printing Unit at Haridwar and Leaf processing plant at Mysuru. FOREST STEWARDSHIP COUNCILTM- Chain of Custody and Controlled Wood b Rainforest Alliance Paperboards and Specialty Paper Units at Bhadrachalam, Tribeni, Kovai and Bollaram BEE 5 Star Rating by the Bureau of Energy Efficiency, Government of India ITC Green Centre at Manesar. LEED® Platinum Rating (core & shell) by Indian Green Building Council and LEED Platinum Rating (commercial interiors) by US Green Building Council

CASE STUDY: SUZLON (ONE EARTH CAMPUS) Corporate offices at One Earth campus have been named after the five key elements of nature, Aqua (Water), Tree (Wind+Wood), Sky (Ether), Sea and Sun (Fire) One Earth campus is the Global Corporate Headquarter spread over 10 acres of land in Hadapsar, Pune Suzlon One Earth is 100% powered by a combination of onsite & offsite renewable energy sources 7% of the total energy consumption comes from 18 onsite hybrid wind turbines, solar panels & photovoltaic cells; 93% of the remaining is from offsite wind turbines Bamboo flooring used at workstations ensure reduced consumption Air conditioning & cooling systems used are free of Chloro Flouro Carbons (CFCs) and Hydro Chloro Flouro Carbons (HCFCs) LED street lighting is completely powered by Renewable Energy based systems located on the site thus reducing approximately 25% of the total lighting load 90% of regularly occupied spaces have daylight exposure

CASE STUDY: TCS TCS is amongst the Most Honored Companies in Institutional Investor's 2014 Annual All-Asia Executive Team Rankings Employee base reached 319,656 – making TCS the 3rd largest employer in global IT services (105,481 women employee) Top Employers Institute: Ranked # 1 Employer in Europe, UK & North America Fit4Life program – Launched health program for wellness of employees Marathon has created a unique opportunity to engage with the communities

CASE STUDY: TCS TCS is amongst the Most Honored Companies in Institutional Investor's 2014 Annual All-Asia Executive Team Rankings Swachh Bharat Abhiyan initiative – pledged 100 Crore to build dedicated sanitation facilities for girl students in government schools Adult Literacy Program - reached over 2 lakh beneficiaries with approx. 30,000 jail inmates becoming literate Zero Incidents' organization – launch of Safety First initiative on May 2, 2014 Asian Sustainability Ranking: Ranked #1 of Top 100 Companies +1500 Customers responded:- 98% consider TCS as a partner of choice and are willing to endorse capabilities 96% - appreciate responsiveness & accessibility 94% feel that it is easy to collaborate and do business

CASE STUDY: 3M 3M is an American multinational conglomerate corporation with $30 billion sales, 88,000 employees and 55,000 Products

NON-SUSTAINABLE GROWTH: MUMBAI CITY 2005 Floods major cause due to the exploitation of Mithi River Encroachment of Sanjay Gandhi National Park Destruction of Mangroves and development of urban infrastructure i.e. BKC & Lokhandwala Backbay Reclamation – Cuffe Parade Reduction in number of visiting flamingos Contamination of drinking water

BIBLIOGRAPHY Ms. Chhaya Sehgal Founder and CEO, The Winning Edge http://www.ibrc.indiana.edu/ibr/2011/spring/article2.html http://suzlon.com/careers/l3.aspx?l1=8&l2=39&l3=73 http://suzlon.com/careers/l3.aspx?l1=8&l2=39&l3=81 http://agb-sustainability.blogspot.in/ http://efficientcarbon.com/services/sustainability http://www.tcs.com/about/corp_facts/sponsorships/Pages/default.aspx http://socialinnovation.se/en/the-triple-bottom-line-with-swedish-cases- ericssontetra-pak-max-hamburgers-and-mitt-liv/ Seven_things_CEOs_boards_should_ask_about_climate_reporting-- TBL.pdf http://www.tcs.com/about/corp_responsibility/cs-report/Documents/GRI- 2014-Sustainability-Report-071015.pdf

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