Health Tourism Business Council Rusen YILDIRIM, MD Chairman DEIK/Health Tourism Business Council

Foreign Economic Relations Board (DEIK) Established as the "Turkish private sector's gateway to international arena" in 1988, for the specific purpose of establishing, promoting and strengthening the Turkish private sector's economic relationships with other countries Operates through bilateral business councils which constitute country-based, sector focused and special purpose councils in itself Embraces 106 country based, 4 sector focused and a specific purpose business councils. More than 750 reputable companies are members

Health Tourism Business Council (SAIK) SAIK was formed as the first sector specific council to operate under the Foreign Economic Relations Board of Turkey (DEİK) Stakeholders include Turkish Accredited Hospitals Association (TAHA), Ministry of Health, Ministry of Economy, Ministry of Culture and Tourism, Association of Turkish Travel Agents (TÜRSAB) and Turkish Airlines

Mission of SAIK Devise and implement worldwide strategies facilitating better recognition of Turkish health tourism and medical institutions  Provide precise information about health care in Turkey to international patients via conferences and social media  Enable them with the opportunity to receive timely and effective treatment through state-of-the-art technology at the “right” price

What is Medical Tourism? People whose primary and explicit purpose in traveling is medical treatment in a foreign country. McKinsey Report, 2008 The process of “leaving home” for treatment and care abroad or elsewhere. Delloitte Report, 2008

Medical Travel is a Fast Growing Economic Phenomenon Traveling for medical purpose has become widespread in the last decades More than 2 million patients visit hospitals and clinics each year in countries other than their own World market has grown to $100 billion by the end of 2012 Sources: Patients Beyond Borders (Turkish Edition) / Deloitte Center for Health Solutions

Medical Travel Works in all Directions

Drivers of Medical Tourism Rising costs (insurance premiums) and demand for lower prices Improving quality and services in developing countries Growing patient awareness Easy travel options Non-covered procedures (cosmetic, dental, etc.) Long waiting periods Personal attention and care

Turkey’s Potential in Medical Tourism The health care system has achieved a tremendous success under the Health Transformation Programme Health care expenditure as % of GDP has increased to 6.2 in 2010 from 4.7 in 1999, and expected to reach 9.6 in 2014 A number of visits to a doctor per person has reached 8.2 times a year in 2011 from 3.2 in year 2002 Vaccination rate increased to 97% in 2010 from 78% in 2002 The average life expectancy at birth was 65 in 1990, 70 in 2000 and 75 in 2009

Turkey’s Potential in Medical Tourism Within the last 5 years a number of international patients has increased significantly in Turkey 74,093 foreign patients received treatment in In year 2010 the number of patients increased by 48% and reached In 2012 the number was doubled and exceeded %94 of those were treated by the private sector providers This has led to a new booming industry in Turkey and received great attention by the authorities.

Turkey’s Potential in Medical Tourism

JCI Accreditation is a Key Factor

Turkey’s Advantage in Medical Travel At the crossroads between East and West, geographical proximity to Middle East and Europe regions, Historical ties, religious and language similarities with the neighbouring countries 92 countries and over 230 destinations with Turkish Airlines One of the well known tourist destination and cultural richness 31 million foreign tourists, 27 billion USD revenue in 2012 Easy access to health services, no waiting lists

Turkey’s Advantage in Medical Travel State-of-the-art private medical facilities and equipment The appropriate use of high-technology (Gammaknife, CyberKnife, PET-CT, Intraoperative MRI, da Vinci surgery robot, Radiparc, IGRT) Well-trained, bilingual physicians The complexity and the diversity of complicated diseases and sophisticated treatments

Reason for Preferring Turkey I. Patients who can not receive the right treatment due to lack of high technology and/or infrastructure or the high cots of services in their countries (Neighbouring countries, Middle East, Balkans and CIS countries) II. Patients who do not wish to wait for treatment or diagnostic procedures (Western European countries) III. Patients who are uninsured or who can not afford treatment in their home countries (U.S.A. and Canada)

Kellogg School of Management, Northwestern U. Medical Tourism Report on Turkey Health Care Opportunity for the United States Medical Tourism with the Republic of Turkey Dipak C. Jain, Ph.D. Dean Emeritus and Professor of Marketing Kellogg School of Management Northwestern University Russell Walker, Ph.D. Associate Director, Zell Center for Risk Research Kellogg School of Management Northwestern University

Kellogg School of Management, Northwestern U. Medical Tourism Report on Turkey Major findings of the report indicate that Turkey has the right ingredients for becoming the major destination for medical tourism;  Superior facilities and enabling technologies  Higher quality of medical services  Competitive pricing  Immediate access to the services  Geographical position and easy accessibility  Turkey’s tourism potential

Focused Therapeutical Areas  Organ and Bone Marrow Transplantation  Cardiology & Cardiovascular surgery  Oncology (Medical & Surgical and Radiation Oncology)  Orthopedic Surgery & Traumatology  In Vitro Fertilization (IVF Treatment)  Ophthalmology (Lasek, Intralasik, Retina Surgery)  Cosmetic / Reconstructive Surgery and Dental Procedures

How Medical Tourism Operates

Turkey and Russia Building Bridges to Health oDevelop know-how, training healthcare services in both countries and integrate the deficiencies in the field of medical treatments oTurkish private hospitals are open to international cooperations, mutual collaboration and health mission visits to and from Turkey oWhy dont we share the burden of your health expenses? oWhy dont we share the know-how and experiences to support your patients to get state of the art medical treatments together? oTurkey could be Your Partner in Healthcare!

Turkey: Your Partner in Healthcare oCurrently patients travel from Russia to Turkey to get medical treatments in Turkish hospitals oThere is a lack of coordination of patient transfer and healthcare partnership in corporate level between Russia and Turkey oDEIK is eager to build up partnerships oWould you prefer to have your healthcare in Turkey? Why? oWhich medical treatments would Turkey recommended as a destination for? oWould you like to be our local partner to build up this partnership and facilitate cooperation in healthcare?

Thank You