Online Tracking Overview

Overview Current territories in operation  Germany  UK  Australia Territories coming soon  Japan  France  Spain  Mexico

Methodology Panel-based sample  Dedicated panel for each territory  Originally recruited from Sony Entertainment sources, now recruited strictly from random sources  Opinion Points with prize incentives for participation  Respondents invited via to complete survey online

Methodology  Online survey  Questionnaire similar to industry-wide tracking with some custom additions (such as Source of Awareness)  Interviews: 400  Frequency: Weekly  Gender: 50/50 Male/Female  Age: 13-49

Methodology Report delivery  Password protected online system  Available in HTML, PDF or Excel format Other services  Tack-on/Pulse Checks  Family Tracking  Comparative Tracking Reports  Ad testing (print, trailer or TV)

Germany Panel  Size:  Age and geographic distribution matches population  Panel launched October 2001  Consistent weekly Tracking since December 2002 Other notes  MU25 and FU25 weighted at 30% each, MO25 and FO25 weighted at 20% each  Target delivery date each week: Wednesday

UK Panel  Size:  Age and geographic distribution matches population  Panel launched April 2002  Consistent weekly Tracking since December 2002 Other notes  All quads weighted at 25% each  Target delivery date each week: Thursday

Australia Panel  Size:  Age and geographic distribution matches population  Panel launched December 2002  Consistent weekly Tracking since March 2003 Other notes  All quads weighted at 25% each  Target delivery date each week: Tuesday

Contacts Joe Jordan  Director of Client Service for all Sony projects   , ext. 68 Bill Troy  President   , ext. 64