STRATEGIC 1 HOW OFTEN, ON THE AVERAGE, DO YOU LISTEN TO RADIO? OCTOBER 2003, SERBIA without Kosovo, Population 10 - 70 years.

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Presentation transcript:

STRATEGIC 1 HOW OFTEN, ON THE AVERAGE, DO YOU LISTEN TO RADIO? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 2 AT WHAT TIME OF A DAY DO YOU USUALLY LISTEN TO RADIO? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 3 HOW MUCH TIME ON THE AVERAGE DO YOU LISTEN TO RADIO? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 4 HOW WOULD YOU DEFINE YOURSELF? AS A... OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 5 DO YOU LISTEN TO RADIO IN THE FOLLOWING PLACES? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 6 WHICH TYPE OF RADIO PROGRAM ATTRACTS YOU THE MOST? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 7 WHICH KIND OF MUSIC DO YOU LIKE TO LISTEN ON RADIO THE MOST? OCTOBER 2003, SERBIA without Kosovo, Population years

STRATEGIC 8

9 SHARE OF THE MOST IMPORTANT RADIO STATIONS IN TOTAL RADIO AUDIENCE (in %) OCTOBER 2003, SERBIA without Kosovo, Population years THE DATA PRESENT SHARE OF THE MOST IMPORTANT RADIO STATIONS IN TOTAL RADIO AUDIENCE. SHARE IS AN INDICATOR OBTAINED ON THE BASIS OF DATA ON TOTAL AUDIENCE OF ONE RADIO STATION AND AVERAGE LENGTH OF LISTENING.

STRATEGIC 10 TOTAL WEEKLY AUDIENCE OF THE MOST IMPORTANT RADIO STATIONS (in %) OCTOBER 2003, SERBIA without Kosovo, Population years DATA REPRESENT % OF THE OBSERVED POPULATION AGED YEARS WHICH LISTENED TO SOME OF THE LISTED STATIONS FOR AT LEAST 15 MINUTES DURING THE PERIOD OF 7 DAYS

STRATEGIC 11 TOTAL WEEKLY AUDIENCE OF THE MOST IMPORTANT RADIO STATIONS (in %) October November October 2003, SERBIA without Kosovo, Population years

STRATEGIC 12 SHARE OF THE MOST IMPORTANT RADIO STATIONS IN TOTAL RADIO AUDIENCE (in %) OCTOBER 2003, BELGRADE city, Population years DATA PRESENT THE SHARE OF THE MOST IMPORTANT RADIO STATIONS IN TOTAL RADIO AUDIENCE ON THE TERRITORY OF BELGRADE CITY. SHARE IS AN INDICATOR OBTAINED ON THE BASIS OF DATA ON TOTAL AUDIENCE OF ONE RADIO STATION AND AVERAGE LENGTH OF LISTENING.

STRATEGIC 13 SHARE OF ANEM IN TOTAL RADIO AUDIENCE APRIL 2002, NOVEMBER 2002 and OCTOBER 2003 SERBIA without Kosovo, Population years