International Business Strategy LON301BUS Stakeholder Power and Ethics Unit: 6 Knowledgecast:2

Demonstrate a sound appreciation of current strategic management concepts Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process Assess current developments in the organisational environment and alternative responses related to strategy Module Learning Outcomes

CSR In Action Develop strategies that not only create and capture value for the business but also benefit society.  Examples: Complying with local and international laws Non-discriminatory behaviour Providing fair and adequate remuneration Health and Safety in the Workplace Avoiding child labour Protecting the environment

Mitigating Country Risk Partnering with qualified local organisations Using legal tools and frameworks Safeguarding intellectual property rights

CSR at Sony ‘Integrity Approach’ Actions today influence tomorrow’s options Standardise workplace norms

CSR at Nike ‘Global Corporate Citizenship’ Early 1990’s corporate history of exploitation Mid 2000s increased transparency re: overseas partner conditions 2011 CSR Goals  Challenge of management ‘at distance’

CSR at McDonalds

Demonstrate a sound appreciation of current strategic management concepts  We have explored stakeholder power and ethics Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process  How do businesses develop a consistent ethical stance? Assess current developments in the organisational environment and alternative responses related to strategy  Corporate Social Responsibility has grown in influence over the last decade Knowledgecast Summary

Virtual Tour In this seminar we are going to take a virtual tour together of one of the world’s largest fast moving consumer goods multi-nationals, Unilever plc ( In taking this tour we are seeking to identify the strategic position of Unilever and how its stakeholders influence its strategy. During the tour we are seeking to answer three key questions; 1.Who are Unilever’s key stakeholders and what do they expect from the business? 2.How do these stakeholders influence the business? 3.What evidence can you find of Unilever’s ethical stance? Seminar

Tour Review Having ‘toured’ Unilever and understood its strategic position and the influence of its stakeholders; now turn to the case study organisation you are working on and collaborate with your consultancy group to research the organisation’s stakeholder power. You may choose to use the same questions from the seminar… 1.Who are the organisation’s key stakeholders and what do they expect from the business? 2.How do these stakeholders influence the business? 3.What evidence can you find of the organisation’s ethical stance? Group Activity