MGMT 661 – Summer 2012 Night #6, Part 1. Enterprise Applications Definition Integrated suite of applications based on information from different divisions.

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MGMT 661 – Summer 2012 Night #6, Part 1

Enterprise Applications Definition Integrated suite of applications based on information from different divisions of the corporation Sales DB Accounting DB Production DB Central DB Supply Chain Planning Customer Management

Advantages Better information about operation of the business increased operational efficiency broad scope of information shared data, real-time data Enforce Standard Practices throughout the company

Problems Complex to Design and Operate several years to fully implement not always successful Usually sold as a large package that is slightly customizable one size (not always) fits all extensive modification problems: makes maintenance a nightmare degrades performance possibly compromises data integrity Very likely will require adjustment of business processes

Refresher on Supply Chain Management textbook Figure 9-2

Supply Chain Info Systems Purpose: better at knowing “how many” and “when” essential for just-in-time reduce uncertainty about supply and demand reduce costs via less safety stock make what we sell Types: Execution Systems track physical status (warehouse, transportation, financial) automatic replenishment based on orders Planning Systems model existing chain optimal sourcing plans based on forecasted demand

Customer Relationship Info Systems Purpose make your customers feel special integrate info across your departments Benefits and Features improved customer service who they are (contact info, amount of sales, etc) accurate info decreases call duration service planning improved sales past purchases can help personalize recommendations supports direct marketing identify profitable and unprofitable customers Types Operational and Analytical textbook section 9.3

Exercise see Customer Service Request database problem on page 364 maintenance company has one database table with customer contact info service orders are hand-processed 1)Design a new database table to automate the recording of requests. 2)Describe how to prioritize requests? 3)Other possible reports?

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