1. All-State Virtual Scouting Combine Gabriel Lynch CEO & Chief Athletic Officer

2. Mission Statement Service All-State Virtual Scouting Combine is a showcase for high school athletes to display their athletic abilities in front of college recruiters through our website. Mission All-State Virtual Scouting Combine’s mission is to help every high school athlete get noticed by college recruiters so they can potentially participate in college athletics.

3. Business Profile Type of Business  Service Business  All-State Virtual Scouting Combine is an all sports combine which allows the athletes to be scouted online by college recruiters.  It is an opportunity for all high school athletes to get a chance to be seen by colleges in whatever sport they play. Legal Structure  Limited liability corporation  I chose limited liability corporation because I want to protect my own assets.

4. Qualifications Qualifications for running this business:    I have experience in playing high school sports and attending a combine. I am currently taking Accounting and Entrepreneurship. I have knowledge of the recruiting process.

5. Market Analysis Industry NameSports services Industry Size10 Billion dollar industry Survey results indicate that athletes are interested in using a virtual combine service for potential college placement. Co-ed varsity student athletes looking to play their sport in college. 9 Greater Boston high schools: Everett HS, Malden HS, Revere HS, East Boston HS, Chelsea HS, Pope John XXIII, Malden Catholic HS, Mystic Valley CS, : Potential Market Size Target Market Total Population 9,392 1,260 2,800

6. Consumer Profile By Location  Junior/Senior varsity athletes in the local Boston area. By Population High school juniors/seniors. Both male and female athletes. By Personality  Athletes who would like to play their sport at the college level. By Behavior  Student athletes who are looking for athletic scholarships or just a chance to play at the college level. By Income  All Income levels.

7. Competitive Advantage All-State virtual combine Prime Scout All-America showcase combine Factors Good Quality of Product//Service Price Location Brand/Reputation Unique Knowledge Good Free$60.00$20.00( 1 student athlete) Focuses primarily on division 1 candidates. It’s a football combine only. Focus is on second tier student athletes with eye toward D2,D3 schools. online variable Online Good New to market

8. Marketing Plan Marketing Mix ProductPricePlacePeoplePromotion Virtual scouting combine for high school athletes. $20.00 per athlete On-lineCollege coaches and high school athletes and athletic directors Flyers sent to local schools, web site, Press release, Facebook page, Twitter

9. Marketing Plan PurchaseRetention Target coaches in specific sports with a letter and a flyer, stating how many athletes are on the site for that sport. Also send letters and flyers to athletic directors. Email both high school and college coaches. Send flyers to schools and promote it on Facebook. Constantly replenishing pool of potential candidates. Future athletes will gauge website by success of previous athletes. Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness Word of mouth, present at MIAA coaches meetings Referrals from past users, & testimonials Good customer service and good results $15.00 15.00$0 Monthly cost, by phase: Awareness Purchase Retention

10. Cost of Materials/Direct Labor Definition of One Unit One student athlete profile Cost of Sales Per Unit Direct LaborTime (in hours) to make 1 unit Direct Labor Cost Per Unit $10.001 hours$ 10.00 Total Direct Labor Per Unit$ 10.00 MaterialCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$0.00 Total Other Variable Costs Per Unit (shipping, commission, packaging) $0.00 Cost of Sales Per Unit$ 10.00

11. Economics of 1 Unit Definition of One Unit One student athlete profile Selling Price per Unit$ 20.00 Direct Labor per Unit (if applicable) $ 10.00 Materials per Unit (if applicable)$ 0 Total COGS per Unit$ 10.00 Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) $ 0 Total Cost of Sales$ 10.00 Contribution Margin$ 10.00

12. Average Monthly Fixed Expenses Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ Hours X (Minimum Wage + $1)] $0 Insurance $0 Salaries of Employees $0 Advertising $ 30.00 Interest $0 Depreciation $0 Utilities (phone, internet) $ 50.00 Rent $ 0 Other Fixed Costs $0 Total Monthly Fixed Costs $ 80.00

13. Time Management Plan Free Time School Hours Business Schedule for a Typical Week (168 hours) Business25 hours School29 hours Free time114 hours

14. Monthly Sales Projections Total Units 50/month Full Capacity 1,260 Break-Even Units 31

15. Projected Yearly Income Statement Selling Price Per Unit$ 20.00 # of Units Sold 600 Total Sales$12,000 Total COGS$6,000 Other Variable Expenses$ 0 Total Variable Expenses$ 6,000 Gross Profit$ 6,000 Yearly Fixed Operating Expenses$960 Other Operating Expenses/Unforeseen$100 Total Fixed Operating Expenses$ 1,060 Profit before Taxes$4,940 Less Estimated Taxes @25%$1,235 Net Profit$3,705

16. Start-Up Investment ItemWhere Will I Buy This?Cost Website Intuit.com$ 20. Business registration Chelsea City Hall $25. Misc. office supplies Staples$ 25. BrochuresStaples$ 35. computerBest buy$400 Total Start-Up Expenditures$505 Cash Reserves Emergency Fund $ 100 Reserve for Fixed Expenses $ 240 $845 Total Start-Up Investment

17. Return …on Sales …on Investment 438% Annual Net Profit Start-Up Inv. $3,705 $845 = $4.38 (dollar equivalent) 31% Annual Net Profit Total Sales $3,705 $12,000 = $. 31 (dollar equivalent)

18. Financing Strategy for Total Start-up Investment SourceAmount Personal Savings $300 Relatives/Friends$ Investor (25% ownership) $545 Grant $ Totals: $845

19. Business Responsibility Plan Philanthropic Strategy Plan All-State Virtual Combine will give 10% of its profit to the non profit organization; Kids Enjoy Exercise Now(KEEN), which promotes non- competitive athletics for disabled children and young adults.

20. Business & Educational Goals To begin my business and to expand it through local areas. To attend Dean College in the Fall of 2011 and earn a degree in Business Administration and Sports Management. Business Personal To expand my business across the nation and get NCAA Division 1 colleges using my site. Short Term Long Term I plan to run this business on a part-time basis while I am in school, then move to full time and expand after I graduate.

21. Thank you for your consideration of All-State Virtual Combine Thank you for your consideration of All-State Virtual Combine