1. Computer Graphics Mrs. A HEADLINES

2. Primary Headlines Main headline 36-60 pts A few well-selected words Written in present tense Use commas instead of “and” or “a” Uses strong active verbs to add punch to the headline

3. Secondary Headline Accompanies the primary headline 14-18 points Offers information, adds details In past tense Short, catchy

4. 4 Types of Headline Formats A combination of primary and secondary headlines Hammer Kicker Tripod Wicket

5. HAMMER IRS Oops! He’s Michael G. Fox, folks, not Michael J. Top Primary 3x size of Secondary Used for main stories of feature articles

6. KICKER SCARLET FEVER World ready for “Gone with the Wind” sequel A Secondary headline on top of a primary headline

7. Tripod Watson here? Primary heading with secondary heading to the right or left side of it. Used mostly on features Very popular on sports pages Easy to read and inviting Inventor asks for USC materials

8. WICKET NAVSTA seeks additional aid for building expansion plan GROWTH Multi-line secondary headline placed above the primary headline

9. Your Assignment Find two (2) examples of a Kicker, Wicket, Hammer, and Tripod in a magazine. Paste your examples on a sheet of paper. Label each headline. Use headlines from articles NOT advertisements. Put your name on your assignment and hand it in.