Presentation on theme: "MODULE 11: HEADLINES. 12 3 Headlines With impact words and specific facts, headlines contribute to REPORTING a story. HEADLINES PROVIDE A MAJOR ENTRY."— Presentation transcript:
MODULE 11: HEADLINES
12 3 Headlines With impact words and specific facts, headlines contribute to REPORTING a story. HEADLINES PROVIDE A MAJOR ENTRY POINT FOR READERS. COMPONENTS COMBINE FOR STORYTELLING POWER. PRIMARY AND SECONDARY HEADLINE PATTERNS ADD INTEREST.
12 3 Headlines The PRIMARY HEADLINE relies on a SECONDARY HEADLINE to provide specific information.
12 3 Headlines KICKER: A short, single line secondary headline is placed above the primary headline.
12 3 Headlines WICKET: A detailed secondary headline is placed above the primary headline.
12 3 Headlines HAMMER: A detailed secondary headline is placed below the primary headline.
12 3 Headlines TRIPOD: The secondary headline is placed beside the primary headline.
12 3 Headlines WRITING effective headlines requires creativity, effort and attention to details. A SOLID UNDERSTANDING OF CONTENT RESULTS IN BETTER HEADLINES. WORD PLAY AND BRAINSTORMING ARE USEFUL STRATEGIES. GUIDELINES LEAD TO QUALITY AND CONSISTENCY.
12 3 Headlines BRAINSTORMING in teams of two or three makes generating a list of key words much easier. STEP ONE: List key words that describe and relate to the story. car drive keys money gas cool style wheels color wrecks dates expensive friends insurance happy auto
12 3 Headlines STORYTELLING words have significance and relate to the topic of the spread. STEP TWO: Brainstorm rhymes for words with storytelling potential. car: star, far drive: alive, strive, five keys: please money: honey, bunny, funny gas: pass, mass cool: school, pool wheels: peals, steals, deals wrecks: decks, pecks dates: mates, plates friends: bends, spends happy: pappy, sappy auto: lotto, motto
12 3 Headlines More than a cute phrase, headlines employ creative LITERARY TECHNIQUES that relate to the content. STEP THREE: Craft words and phrases that creatively capture the story. car: star, far star wars = car wars once upon a star = once upon a car carpe diem = CARpe diem auto: lotto, motto AUTOmotives wheels: peals, steals, deals the wheel deal keys: please pretty please = pretty keys
1 3 2 Headlines Headlines with strong VISUAL appeal communicate more effectively. GRAPHIC DETAILS MAKE PRIMARY HEADS POP AND CREATE HEADLINE PACKAGES. CAPITALIZATION STYLES CREATE A VARIETY OF LOOKS.
1 3 2 Headlines RHYME: The secondary headline provides specifics to support the catchy primary headline.
1 3 2 Headlines PUN: A creative primary headline establishes the angle for the story. The secondary adds specifics.
1 3 2 Headlines An ACRONYM is given a new meaning. Acronyms add specifics to the secondary headline.