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2. 2 Hajrija Guster 11th Grade Age: 17

3. 3 Mission Statement Describe the Opportunity  Gives free time to people  People get a clean and healthy house  Helps those who cant physically do it  Encourages the green movement Mission Statement  To clean peoples homes using non-toxic products that will create a more sustainable environment.

4. 4 Business Profile Type of Business  Cleaning Service  Keep the environment green by using non- toxic products.  A lot of people don’t have time to clean their homes due to work, children or volunteer work. Also elderly people cant really clean so I will help them. I will take work out of their hands. Legal Structure  Sole Proprietorship  I'm going to be the only one doing my business. I’m liable for everything. I don’t have any valuables.

5. 5 Qualifications  List 3 reasons why you are qualified to run this business    Entrepreneur Class I currently clean for 5 people using green products I am trustworthy and reliable

6. 6 Market Analysis Industry NamePersonal & household goods repair & maintenance Industry Size$12,355,266 Of the 50 target consumers I surveyed in the Hartford District:  80% said they don’t have time to clean their homes  80% said they would like someone to clean for them  80% said they like the idea of green products Adults, both male and female, ages 35-64 and 65+ with an average income of $45,046. Hartford- 14,336 Potential Market Size Target Market Total Population 14,336 230 286

7. 7 Consumer Profile By Location  Hartford, CT By Population  35- 64 people who work, as well as have kids  65+ and or disabled By Personality  Household with both people working, busy life style  People incapable of cleaning By Behavior  People who want a clean house and believe in sustainability and are green minded. By Income  Middle class and higher ( There are 121, 578 people in Hartford. There are 44,986 households. 17, 979 with children. The average family size is 3.33. Average income is $45,036. 14,336 people are making $35,000-$99,999)

8. 8 Competitive Advantage My Business Organic Maid Molly Maids Factors Good Quality of Product//Service Price Location Brand/Reputation Unique Knowledge GoodExcellent $30-40$25-30 Green Products Use Toxic Products Use Green Products Connecticut GreatOkayGreat

9. 9 Marketing Mix Marketing Plan People: Who will buy your product/ service? Promotion: How will you promote your product/ service? Product: What is your product/ service? Place: Where will you sell your product/service? Price: What is your product/ service price? 25 dollars per hour. This price will pay for my supplies and costs and give me a profit People with a busy lifestyle and who believe in sustainability I will create flyers, pass out business cards and have a website available Hartford, its my neighborhood It's good for the environment. Its sustainable.

10. 10 Marketing Plan PurchaseRetention Refer a friend discount Senior discount Volume discount Pass out business cards Pass out flyers Website Great customer service Word of mouth Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness BillboardsCouponsWord of mouth $68.00$0.00$27.50 Monthly cost, by phase: Awareness PurchaseRetention

11. 11 Cost of Materials/Direct Labor Definition of One Unit Cleaning Service Per Hour Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit $8.001 Total Direct Labor Per Unit$ Material DescriptionCost/Total QuantityCost Per Unit ($) All Purpose Cleaner  Vinegar  Water  Baking Soda Bottle cost included in start up cost 1.99/15= 0.13 0.96/8= 0.12 0.25/ 12= 0.02 Gloves19.99/2000$0.01 x 2= $0.02 Paper Towels$9.99/8= 1.25$1.25 Total Material Cost Per Unit$1.29 Total Other Variable Costs Per Unit (gas)$0.19 Cost of Sales Per Unit$9.48

12. 12 Economics of 1 Unit Definition of One UnitCleaning Service per hour Selling Price per Unit$25.00 Direct Labor per Unit$8.00 Materials per Unit$1.29 Total COGS per Unit$9.29 Total Other Variable Costs per Unit$0.19 Total Cost of Sales$9.48 Contribution Margin$10.52

13. 13 Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend $0.00 Car Insurance $187.96 Advertising $68.00 Depreciation $66.66 Utilities( Cell Phone) $39.99 Independent Contractor Insurance $187.96 Total Monthly Fixed Costs $ 416.77

14. 14 Time Management Plan Business Schedule for a Typical Week

15. 15 Monthly Sales Projections Total Units Full Capacity Break-Even Units 40 840

16. 16 Projected Yearly Income Statement Selling Price Per Unit$ 25.00 # of Units Sold (2 hrs per job*840) 1,680 Total Sales$ 42,000 Total COGS$ 8,323.84 Other Variable Costs$ 170.24 Total Variable Costs$ 8,494.08 Gross Profit$ 33,505.92 Yearly Fixed Costs$5,001.24 Other Costs/Unforeseen$1,000 Total Fixed Costs$ 6,001.24 Profit before Taxes$ 27,504.68 Less Estimated Taxes @25%$ 6,976.17 Net Profit$20,628.51

17. 17 ItemWhere I will buy this?Cost of Item Business LicenseTown Clerk$ 10.50 Tax ID NumberDepartment Of Revenue Services$100.00 Recycled BroomOnline$29.95 Recycled Dustpan and BroomOnline$ 24.95 Recycled Bottles(6)Online$11.70 Recycled Scrub BrushOnline$ 5.95 Recycled Floor MopOnline$ 16.95 Recycled Mop BucketOnline$ 12.95 Recycled Floor DusterOnline$16.95 Recycled Cleaning ClothsOnline$6.95 Shipping Cost for Start Up Accessories-$19.62 VacuumWal-MartAlready Owned Honda Insight HybridLiberty Honda$19,800 CASH RESERVE covering 3 months of fixed expenses$ 1,050.33 Estimated TOTAL START-UP INVESTMENT$ 21,112.75 Start-up Investment How many hours will you need to start this business? 10 hours Total Time Investment 10 hours Wage you will pay Yourself $8 per hour x =

18. 18 Return …on Sales …on Investment 97% Annual Net Profit Start-Up Inv. $20,628.51 21,112.75 = $0.97 (dollar equivalent) 49% Annual Net Profit Total Sales 20,628.51 42,000 = $0.49 (dollar equivalent)

19. 19 Financing Strategy for Total Start-up Investment SourceAmountDebtEquityGift Personal Savings$4,087.750 0 Relatives/Friends$17,000$17,000* Grant (John Griffin) $50$25 Totals: $ 21,112.75 * Intend to repay

20. 20 Business Responsibility Plan Philanthropic Strategy Plan  My business will help the environment since I will be using green products. Its sustainable.  Not only will my products be green, I will be using recycled bottles and paper.  I encourage others to go green as well.  I will give back 6% to my homeland (Bosnia) so they can rebuild homes and schools.

21. 21 Business & Educational Goals Advertise my business and bring clients Finish High school as a valedictorian Business Personal Expand my cleaning service business thought-out the whole Connecticut. Hire employees. Short Term Long Term Go to College and graduate with A’s

22. 22 Going Green Getting Clean Thank you for your consideration of Green Cleaners Also please visit my website at: www.green-cleaners.weebly.com