1. Overview of Sociological Research September 8, 2014

2. Rules of Evidence Is the evidence accurate? Does the evidence support the conclusion? Is any relevant evidence left out?

3. Battling bad science Note examples from his talk that illustrate each of the three rules of evidence http://www.ted.com/talks/ben_goldacre_b attling_bad_science http://www.ted.com/talks/ben_goldacre_b attling_bad_science

4. Rules of evidence/logical fallacies Is the evidence accurate? Does the evidence support the conclusion? Is any relevant evidence left out? Hasty generalization Unreliable authority Wrong level False cause/spurious relationship

5. Goals of research Exploratory: new topic Descriptive: gathering information Explanatory: explain patterns, answer why Evaluation: assess outcomes Types of research: Basic, Applied, Evaluation

6. Research Designs Experimental designs Quantitative designs Qualitative designs Mixed method designs

7. Experimental Design Control group and experimental group Random assignment Pre-test and post-test

8. Quantitative Methods Quantitative methods: Analysis is primarily numeric/statistical Self-administered surveys (mail/computer) Structured interview (telephone/in- person) Secondary data analysis

9. Qualitative Methods Qualitative methods: Analysis is interpretive Ethnography/field work Participant observation Unstructured/semi-structured interviews Life histories/oral histories Focus groups

10. Choosing the right method Generalizability Sensitivity of topic Previous knowledge of categories Goals of research (exploratory, descriptive, explanatory, evaluation) Resources and timeline

11. Time dimension Cross-sectional Longitudinal ◦ Panel ◦ Cohort ◦ Trend

12. The research process: Using the scientific method

13. Course assignments follow the research process Formulate research question (in class) Journal assignment Design overview assignment Develop instrument (survey questions and survey drafts) Collect data Make conclusions

14. Projects: Using data to solve problems Problem #1: How to attract more students to the Sociology major? Problem #2: How to ensure that service- learning is successful?