1. Advertising On The Network Brian Kelly UK Web Focus UKOLN University of Bath UKOLN is funded by Resource: The Council for Museums, Archives and Libraries, the Joint Information Systems Committee (JISC) of the Higher Education Funding Councils, as well as by project funding from the JISC and the European Union. UKOLN also receives support from the University of Bath where it is based. Email B.Kelly@ukoln.ac.uk URL http://www.ukoln.ac.uk/ Together with Shirley Wood (UKERNA) and Simon Jennings (RDNC) Together with Shirley Wood (UKERNA) and Simon Jennings (RDNC)

2. 2 Session Aims The aims of this session: Will be determined by the participants Will be related to the topic of Advertising On The Network (in its broadest sense)

3. 3 Conclusions The conclusions of the session: Are to be determined by the workshop participants

4. 4 Structure Structure of session: Introduction (BK) Aims of session (All) What can we gain from advertising? (All) The problems (All) RDN – A Case Study (JK) The JANET AUP (SW) Implementation (All) The Cambridge Manifesto (All)

5. 5 Aims of Session Individual Exercise Individually write down up to 3 things which you hope to gain from this session. 1-1 Report back to help formulate agenda

6. 6 Thinking About Advertising The first brainstorming session will take place in small groups. You will spend about 15 minutes on this topic. Appoint a reporter who will spend a few minutes in reporting back on your discussion. Address the following issues What can we gain from “advertising” (using the term in its broadest sense)? What different options for “advertising” are there? Who can we learn from? 1-2 Report back to inform discussion 17.25-35

7. 7 View From A JISC Service Simon Jennings (RDNC) will describe the approaches the income generation taken by the Resource Discovery Network Centre 17.35-17.45 P

8. 8 The JANET AUP Shirley Wood (UKERNA) will talk about the JANET Acceptable Use Policy (AUP) 17.45-17.55 P

9. 9 The Dangers of Advertising In your discussion groups spend some time discussing dangers and pitfalls associated with the introduction of advertising within your institutions. 2-1 Report back to inform discussion 17.55-18.05

10. 10 Implementing Advertising Discuss how, within your institutions, you would deploy advertising. Think about: The groups and bodies within your institutions who would need to be involved. The processes needed to engage these groups in any decision-making or implementation processes. The groups and bodies outside your institution who would need to be involved. The ways in which you would contact and liaise with such groups. How your institutional business case would be produced. 2-2 Report back to inform discussion 18.05-18.10

11. 11 Cambridge Manifesto Write down: Recommendations for UKERNA Recommendations for JISC Recommendations for Institutions Recommendations for Other Bodies 3-1 Report back 18.20-18.25

12. 12 What Next? Article based on session to be published in Vine magazine? Hold session on topic at Institutional Web Management Workshop? Disseminate recommendations accordingly