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1 Crackle Networks – Key Strategic Goals Focus on getting to breakeven Financials Continue to build Crackle as a branded consumer-facing asset for SPT/SPE.

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Presentation on theme: "1 Crackle Networks – Key Strategic Goals Focus on getting to breakeven Financials Continue to build Crackle as a branded consumer-facing asset for SPT/SPE."— Presentation transcript:

1 1 Crackle Networks – Key Strategic Goals Focus on getting to breakeven Financials Continue to build Crackle as a branded consumer-facing asset for SPT/SPE Branded Asset Create new original web series that can evolve to other platforms Build meaningful business around Film and TV content (unlock library value) Content Build the business in international markets Further drive the Crackle video player into the market Scale the original series business on additional platforms (DVD, EST, TV) Distribution Continue to build a meaningful digital ad sales business for SPT with Crackle as the hub Ad Sales

2 2 Crackle Networks – Market Considerations Crackle is now fully focused on premium vide and is no longer competing in UGV Online video continues to grow [at X% per year or X number of streams], particularly among our target demo of males 18-34 Digital video viewing is fragmenting across players and platforms, requiring broader cross-platform distribution Challenged Ad Sales market increases need for differentiated, premium brand and ad packages As traditional networks are securing digital rights, Crackle provides a platform for SPT to control our library online DVD sales continue to decline, making other ancillary revenue streams (i.e. international TV) increasingly important

3 3 Crackle Networks – Initiatives Create strategic programming, product-driven ad packages, and content bundles to drive sponsorship Cut costs to align with new business plan Financials Reinforce the Crackle brand with original series and targeted library content Branded Asset Continue to build a meaningful home for strategically important talent from the studio Unlock short avails window for library content, and create genre-based bundles for audience and advertisers Content Leverage global distribution partners to extend Crackle branded destinations to select international markets Capitalize on Angel of Death model with emphasis on projects valued by TV sales Distribution Increase premium streams and time spent on site to create more ad inventory Ad Sales

4 4 Crackle Traffic Performance and Forecast Internal (Omniture)


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