1. Chapter 15: Where Will We Find Personality? This multimedia product and its contents are protected under copyright law. The following are prohibited by law: (1) Any public performance or display, including transmission of any image over a network; (2) Preparation of any derivative work, including the extraction, in whole or in part, of any images; (3) Any rental, lease, or lending of the program. Copyright © 2012 Pearson Education, Inc. All rights reserved.

2. Questions We Have Addressed: Psychoanalytic Neo-analytic/Ego Biological Behaviorist and Learning Cognitive Trait and Skill Humanistic Person-Situation Interactionist What is personality? How do you assess personality? How can personality be understood from eight different approaches? Copyright © 2012 Pearson Education, Inc. All rights reserved.

3. Questions We Have Addressed: How can we apply personality to better understand “real world” issues? ◦ Gender differences ◦ Stress, adjustment, and health ◦ Culture and ethnic differences ◦ Love and hate Copyright © 2012 Pearson Education, Inc. All rights reserved.

4. The Brave New World of Personality Designer Personalities ◦ Better understanding of brain chemistry makes it possible to create drugs that change the nature who we are ◦ Social Neuroscience ◦ Use of amphetamines, tranquilizers, antidepressants, etc. ◦ Use of designer drugs that alter thinking and feeling Copyright © 2012 Pearson Education, Inc. All rights reserved.

5. The Brave New World of Personality Shaped by Society ◦ Skinner’s Walden Two  Beyond Thoreau’s Walden  Behavioral shaping in schools, the workplace, and advertising  Control through rewards  Control through punishment (or fear of punishment) Copyright © 2012 Pearson Education, Inc. All rights reserved.

6. The Brave New World of Personality Genetic Superhumans ◦ Knowledge of the human genetic code may change our views of the genetic bases of personality ◦ Genetics affect some aspects of personality directly  e.g., activity level, inhibition ◦ Genetics affect some aspects of personality indirectly  e.g., physical appearance which influences how we are treated Copyright © 2012 Pearson Education, Inc. All rights reserved.

7. The Eight Perspective Revisited Which perspective is “best”? Are there exactly 8 perspectives? Can the perspectives be combined? Using multiple perspectives in combination allows for greater insight into the human experience Copyright © 2012 Pearson Education, Inc. All rights reserved.