2. What is it? Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider opening a business finding an untapped audience for their products/services analyzing the shifts and needs of a given population and so much more!

3. What’s in it?  2010 Census Data Files  Demographics  Consumer expenditures  Retail spending  MOSAIC lifestyle categories  Maps & Geographic Business Intelligence  Business/Household records

4. Who should use it?

5. What can they do with it?

6. How do you use it? SCENARIO: A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. Information to Gather for Business Plan:  Area population  Median household incomes  Target market Middle and upper income households Families with children  Estimates of population trends/growth which would support such a business Information to Gather for Target Market  Household Addresses for Mailing Lists

7. Company Profiles Industry Overviews SWOT Reports Brands/Products Industry/Company Rankings Market Share Investment Reports Company Histories Newspapers Journals/Trade Magazines Industry Associations Case Studies Country Profiles What’s in it?