1. Preview 4 The strategic planning process

2. Basic Planning Process Missions and Goals External Analysis - Opportunities and Threats Internal Analysis - Strengths and Weaknesses Selection of Appropriate Strategies Implementation of Strategies Strategic Planning Let’s Look More Closely at Each Step... A Basic Planning Model A Basic Planning Model

3. Missions and Goals Basic Planning Process Strategic Planning (Continued)

4. Mission and Major Goals Mission Major Goals Secondary Goals Strategic Planning (Continued)

5. Missions and Goals External Analysis - Opportunities and Threats Basic Planning Process Strategic Planning (Continued)

6. Identify Strategic Opportunities and Threats in Three Environments External Analysis Strategic Planning (Continued)

7. Missions and Goals External Analysis - Opportunities and Threats Internal Analysis - Strengths and Weaknesses Basic Planning Process Strategic Planning (Continued)

8. Internal Analysis Identify Strengths Strategic Planning (Continued)

9. Internal Analysis Identify Strengths and Weaknesses Strategic Planning (Continued)

10. Basic Planning Process Missions and Goals External Analysis - Opportunities and Threats Internal Analysis - Strengths and Weaknesses Selection of Appropriate Strategies Strategic Planning (Continued)

11. SWOT and Strategic Choice WeaknessesOpportunities StrengthsThreats Strategic Planning (Continued)

12. SWOT and Strategic Choice (Continued) Functional Business Corporate Global Strategic Planning (Continued)

13. Functional-Level Strategy  Manufacturing  Marketing  Materials Management  Research and Development  Human Resources Strategic Planning (Continued) SWOT and Strategic Choice (Continued)

14. Business-Level Strategy  Cost Leadership  Differentiation  Market Niche Focus Strategic Planning (Continued) SWOT and Strategic Choice (Continued)

15. Corporate-Level Strategy  Vertical Integration  Diversification  Strategic Alliances  Acquisitions  New Ventures  Business Portfolio Restructuring Strategic Planning (Continued) SWOT and Strategic Choice (Continued)

16. Basic Planning Process Missions and Goals External Analysis - Opportunities and Threats Internal Analysis - Strengths and Weaknesses Selection of Appropriate Strategies Implementation of Strategies Strategic Planning (Continued)

17. Designing Organizational Structure (for example) Strategic Planning (Continued) Strategy Implementation