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2. Beautiful Creations Stephanie & Cecilia Ramirez 11 th Grade 17 & 18 2

3. Mission Statement 3  Our mission is to bring out the personality in an individual. We believe that they bring out a sentimental value and meaning to them, and provide them with a reason to wear it. Opportunity  We will be selling handmade/customized pearl and beaded bracelets to fit an individuals liking. Our unique features consist of wiring, real pearls, and colorful hinted beads.

4. Business Profile Type of Business  Retail  Each individual item will be made to the customers satisfaction. They will also take part in their bracelet and the touches put onto them. Legal Structure  Partnership  We have chosen to do a partnership because we believe we have a good relationship as sisters. 4

5. Qualifications I’m qualified to run this business because:    5 Good communication skills Familiar with selling products We’ve completed a Marketing/ Entrepreneurship course

6. Market Analysis Industry Name:Jewelry Industry Size:$30 billion 6 Total PopulationMiddletown, Connecticut Zip Code: 06457 Target MarketBoth males and females, mainly directed towards females, from ages 13 and up Potential MarketBased on our survey of 54 individuals from the target market: 52% would be willing to create their own jewelry 59 % prefer both pearls and beads 80% prefer hand made jewelry 47,648 12,636 24,300 Total Population Target Market Potential Market

7. 7 Demographics  Both male and females. Mainly directed towards female. Size of family is not a concern in this matter. Geographics  Middletown, Ct Psychographics  Bracelets of which will resemble the personality of a female. It can help to identify mood, and feeling by the colors used. Buying Patterns  Express one’s individuality. As well as brings sentimental value when given as a gift or made for oneself. Target Market Segment 7

8. Competitive Advantage 8 Etsy Pandora Factors Great Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Good Excellent FantasticAverage Excellent PersonalizedHandcrafted Resemblance of personality Online/ MallsOnline ExcellentGood Great

9. Marketing Mix 9 PeopleProductPlacePricePromotion Both male and females. Mainly directed towards females ages 13 and up. Word of mouth Business cards Website Facebook/ Twitter Pages Online Personalized by the consumer. Starting at an affordable price of $18.00.

10. Promotional Mix 10 Advertising Business Cards $7.50 Publicity Word of Mouth, Website, Facebook, Twitter $0.00 Personal Selling Wearing our product publically $0.00 Sales Promotion In the month of December there will be a 15% discount (30.00) $2.50 Total Monthly Promotional Expense $10.00 Promotional Expense Monthly Amount

11. Cost of Materials/Labor 11 Description of One Unit of Sale:One bracelet and one necklace set Materials Material DescriptionCost/total quantityCost per unit Beads$20.00/45$0.44 Pearls$40.00/50$0.80 Clasps$10.00/20$0.50 Metal Wires$12.50/24$0.52 Jewelry Box$6.00/12$0.50 Bag$5.88/12$0.49 Total material cost per unit$3.25 Labor Labor cost per hourTime (in hours) to make one unit Labor cost per unit $8.755 minutes or.08/ hour$0.70 Total labor cost per unit$0.70 COGS (per unit)$3.95

12. Economics of One Unit 12 Selling Price (per Unit)$18.00 COGS (per Unit)$3.95 Other Variable Expenses (Shipping)$3.50 Total Variable Expenses (per Unit)$7.45 Contribution Margin (per Unit)$10.55 One bracelet and one necklace set Description of One Unit of Sale:

13. Average Monthly Fixed Expenses Fixed Expense Average Monthly Expense Salary $30.00 Advertising (250 Business Cards) $10.00 Depreciation (Computer) $11.18 Utilities (Telephone, Internet) $40.00 Rent (Home) $20.00 Total Average Monthly Fixed Expenses $111.18 13

14. Time-Management Plan Schedule for a Typical Week 14 Total Hours in a Week = 168

15. Monthly Sales Projections First Year 15 Total Units Sold 184

16. Monthly Break-Even Units 16 In an average month, the company will begin to make a profit after selling units. 11 Monthly Fixed Expenses Contribution Margin per Unit = Monthly Break-Even Units 11 Monthly Break- Even Units = $10.55 $111.18

17. Projected Yearly Income Statement First Year 17 ASelling Price per Unit (slide 12)$18.00 B Number of Units Sold (slide 15) 184 units C Total Sales $3,312.00 D Variable Expenses (slide 12) $7.45× 184$1,370.80 E Contribution Margin $1,941.20 F Fixed Operating Expenses (slide 13) $111.18× 12$1,334.16 G Pre-Tax Profit $607.04 H Taxes @ 15% $607.04 × 0.15$91.06 I Net Profit $515.98

18. Start-Up Investment ItemWhere Will I Buy This?Cost Jewelry SuppliesLucinda's Bead Shoppe$125.00 Start Up PackagingLucinda's Bead Shoppe$50.00 DBAMiddletown, CT $15.00 Business Cards $10.00 Computer/Cell PhoneBest Buy Already Owned Total Start-Up Expenditures$200.00 Emergency Fund$ 100.00 Reserve for Fixed Expenses$ 813.54 $1,113.54 18

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = 19 ROI: Return on Investment For My Business: Dollar Equivalent = $515.98 $3,312.00 X 100 =16% $515.98 $1,113.54 X 100 =46% $0.16 $0.46

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings$500.00 Relatives/Friends$200.00 Totals$700.00 20 $1,113.54Total Start-Up Investment

21. Business Responsibility & Philanthropy Business Responsibility  Beautiful Creations will be donating 7% of our net profits to the National MS Society Philanthropy  We will note this by placing a link of the society on our website, to help donate and support this foundation 21

22. Business & Personal Goals 22 We as partners will make flyers and notices of our new products. As well as the personalized touch that they bring. We will improve of our products by bringing in the most affordable, and most desired designs. We will expand our business by finding a location of which is fit to us and attractive and/or appealing to our customers. Our business could get as big as opening up two locations whether they be in the mall or just local areas. BusinessPersonal 2-3 years in training to create unique and one of a kind bracelets. Our sources of mentoring will be our mother, grandmother, and/or friends mother. Short-Term Long-Term We plan to run this business for as long as we can, so that we may turn it into a family business. Our experience with this business will prepare us for our future career because we both would like to be in the fields of helping others. And by doing this we can get familiar with it.

23. Bringing Out The Inner You 23 Thank you for your consideration. Beautiful Creations Website Coming Soon