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Published byMelvin Gyles Daniels Modified over 8 years ago
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Home Security in a Box
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Market Size/Opportunity Rental Properties Small Homes RVs House Boats/Smaller Yachts Foreclosures New Construction
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Key SET Factors Great number of foreclosures in US Consumers are more sensitive about property Increasingly a nomadic society People are losing faith in city and state funded security Apartments and Condos don’t typically have security systems High-speed networks enable portability Wi-Max expansionHome security has a complicated buying process More and more people shop at large retailers
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Why Should Honeywell be Interested? Integration with current business Most technology exists Infrastructure exists or is pending Potential for retailer exclusivity Multiple ways to generate revenue Portable system – increases customer loyalty Helps get the Honeywell brand in more homes
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“Big” Questions to Answer System specifications; For example: Basic VS Sophisticated Options by price Can a relationship with a major retailer happen? How possible is a kiosk in that retailer? What are the details/timing of the Wi-Max network? How portable can we make the system? Competitive risk?
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