1. Grass Kickers, LLC Gabbi Burgio 11 th Grade 16 years old

2. Business Profile  Description  Grass Kickers is a soccer camp and clinic for children ages five to twelve. Grass Kickers was created because we are passionate about three things: Kids, Soccer and Fun!  Type of Business:  Service  Consumer’s needs will be satisfied by always making the game enjoyable, as well as, teaching the fundamentals and skills needed to play the game of soccer.  Legal Structure:  Limited Liability Corporation (LLC)  A LLC provides protection in the case of an incident and provides tax advantages.

3. Opportunities and Qualifications  Opportunities  Parents and kids want to develop their skills  Working parents need safe and fun activities to keep their children active  Coaches want to advance their team’s level of play  Qualifications  Premier and High School level soccer experience  Experienced camp counselor  Well established in the local soccer community  CPR/AED and First Aid certified

4. Consumer Profile  Location  Granby, CT. Size of Area – 41 sq mi  Population  Approximately 2,300 five to twelve-year olds  Personality  Parents are actively involved with their children  Soccer is the predominant sport in Granby  Behavior  Parents are willing to spend money on their children.  Income  Average Household income: $97,683 (2007)

5. Competition Competitive Advantages Location Quality CompetitorPriceQuality Greatest Strength Greatest Weakness Leszek Wrona Soccer Academy $99-$120 1.5 hours per week, 6-7 weeks Very Good Professional Coaches/Players Travel Time Soccer Trainers of America $ 315 2 days, 2 hours per day Average National Company Not Customizable Ray Reid Soccer Camp $150 4 days, 3 hours per day Average Professional Players Only in the Evenings

6. Marketing Mix  Price:  $220 per week  Place:  Salmon Brook Park Granby, CT  Product:  Soccer Camp  Promotion:  Website  Word of Mouth  Flyers / Email  Sandwich Board

7. Marketing Plan PhaseMethodDescriptionCost Awareness1.Flyers 2.Email 3.Website 4.Word of Mouth 5.Sandwich Board 1.Flyers distributed in local parking lots 2.Email distribution list from local soccer organization 3.Website on flyers and email 4.Talk it up! 5.Sandwich board strategically placed in town center 1.$ 301 for 4,000 Flyers 2.Email: $84/yr 3.Website: Included with Email 4.Word of Mouth: Free 5.Sandwich Boards: $99.90 TOTAL: $40.41/month PurchaseSavingsIf purchase is made from the website, three weeks prior to the starting day of the camp, there will be a 10% discount. 10% off of price ($22) RetentionGreat customer serviceThrough great service and age appropriate interaction, Grass Kickers will build a loyal client base. $0.00

8. Cost of Materials/Direct Labor Definition of One Unit5 days @ 6 hours per day for 20 campers Cost of Sales Per Unit Direct LaborTime to make 1 unitDirect Labor Cost Per Unit $ 8.00 /hr30 hours x 2 coaches$ 480.00 Total Direct Labor Per Unit$ 480.00 Material DescriptionCost/Total QuantityCost Per Unit ($) Customized T-Shirt $436.00 for 100 (or $87.20 for 20) $ 87.20 Customized Water Bottle $135.00 for 100 (or $27.00 for 20) $ 27.00 Total Material Cost Per Unit$ 114.20 Variable Costs Per Unit (transportation) $ 0.82 Cost of Sales Per Unit$ 595.02

9. Economics of 1 Unit Definition of One Unit 5 days @ 6 hours per day, for 20 campers Selling Price per Unit$ 4,400.00 Direct Labor Per Unit$ 480.00 Materials Per Unit$ 114.20 Total COGS Per Unit$ 594.20 Variable Costs Per Unit$ 0.82 Total Cost of Sales$ 595.02 Gross Profit Per Unit$ 3,804.16

10. Time Management Plan Business Schedule for a Typical Week Entrepreneurship38 hours Work Hours35 hours Sleep56 hours Free-Time Hours39 hours

11. Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend$ 1,500.00 Salaries of Employees$ 1,440.00 Advertising$ 40.41 Insurance ($1M liability) $ 150.00 Rent$ 300.00 Depreciation (computer) $ 13.89 Total Monthly Fixed Costs$ 3,444.30

12. Monthly Sales Projections MonthUnits Sold January0 February0 March0 April0 May0 June1 July3 August3 September0 October0 November0 December0 Total = 7 Monthly Break-Even Units 1

13. Selling Price Per Unit$ 4,400.00 # of Units Sold7 Total Sales$ 30,800.00 Total COGS$ 4,159.40 Other Variable Costs$ 5.74 Total Variable Costs$ 4,165.14 Gross Profit$ 26,634.86 USAIIRD$ 10,332.90 Other Costs/Unforeseen$ 50.00 Total Fixed Costs$ 10,382.90 Profit before Taxes$ 16,251.96 Less Estimated Taxes @ 25%$ 4,062.99 Net Profit$ 12,188.97 Projected Yearly Income Statement

14. Return on Sales & Return on Investment Return on Investment (ROI) 511% For every $1 invested, my business earned: $ 5.11 Return on Sales (ROS) 40% For every $1 of sales, my business earned: $ 0.40

15. Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment 6 hours$ 8.00$ 48.00 ItemWhere I will buy this?Cost of Item ComputerAlready owned$ 0.00 ConesMuscle Driver USA$ 37.69 Soccer Balls & Soccer BagSator Soccer & School Outfitters$ 647.98 CPR/AED + First Aid Certification CPR Care$ 59.90 First Aid Kit & Extra Ice PacksCPR Savers$ 87.98 Shirts & Water BottlesooShirts & Inkhead$ 571.00 LLC PaperworkCity Hall$ 320.00 CASH RESERVE$ 612.90 TOTAL START-UP INVESTMENT$ 2,385.45

16. Financing Strategy for Start-up Investment Total: $ 2,385.45 SourceAmountDebtEquityGift Personal Savings$ 1,000.00 Relatives/Friends$ 1,385.45

17. Social Responsibility Plan  Special Olympics of Connecticut will be the recipient of 8% of the net profits earned by Grass Kickers.  Grass Kickers plans on advertising not only as a soccer camp, but also a business that gives money to the Special Olympics of Connecticut.

18. Business & Educational Goals  Business - To have clinics that are run throughout the year - To expand my business to have a high school aged players  Educational - To graduate from high school with an A average, and to be accepted into the college of my choice - To attend a well known college as a Pre-Med Major

19. Don’t Be Afraid to Kick Some Grass Thank you for your consideration of Grass Kickers GrassKickersCT.com

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