1. Capstone Financial Senior Design 2010 Mallory Harrison & Natalie Jaroski Mallory Harrison Natalie Jaroski

2. Main Goal Build a Financial model that will assist Capstone Financial in their selection of where to distribute energy in picking one product over another Want to analyze product sales and profitability levels User friendly!

3. About Capstone Capstone is a privately owned investment adviser firm Houston, Texas Offers privately managed accounts to achieve clients financial objectives Over $3.8 billion in assets for about 3,000 different clients Clients include individuals, endowments, trusts, corporations, public funds, healthcare and religious organizations

4. Products Offered Provides products and services through three distribution channels Brokers/advisors Institutions/corporations High net worth individuals Revenues are generated by product fees

5. Goal and Objective Develop an optimization model that takes into account revenues and expenses Develop a financial management tool to measure product profitability

6. Our Basic Approach Combine current budgets Sort data to define future variables, costs and constraints Familiarize ourselves with OPL Code program Analyze outputs

7. Basic Algorithm Initialize variables Read information from Excel spreadsheet Set up objective function Develop constraints Write relevant data back into Excel spreadsheet

8. Snip-It of Code {string} Products=...; float Fee_factor[Products]=...; dvar float+ New_Assets_Period[Products]; maximize sum(f in Products) (Ending_Assets[f]*Fee_factor[f] - Total_Expenses[f]); subject to { forall(e in Products) {Max: New_Assets_Period[e] <= Maximum_Account_Capacity[e];

9. Analysis Every product is profitable! The products with greater efficiency ratings will most likely be more profitable in the future.

10. Analysis Every product is profitable!

11. Limitations & Future Estimated max capacity of sales Forecasting Multi-year analysis