1. The Importance of IP in the Global Context Colloquium on IP Rights Bratislava 25 June 2012 John Tarpey Director of Communications

3. The Rise of Intangible Value 19822007 Source: Distinctive values in African exports (DFID and Light Years IP)

4. The Rise of Intangible Value (cont.) Source: Ocean Tomo Industrial Labor Economy Knowledge Economy

5. Capitalizing on IP Assets Sale or licensing revenue Protecting profit margins and markets Increasing company market value Collateral for raising capital Franchising and merchandising Expanding global investment in and demand for IP

6. Worldwide R&D Expenditure (PPP $) Source: WIPO World IP Report 2011

7. Investment in Knowledge (% of GDP) Source: WIPO World IP Report 2011

8. Internationalization of Patent Applications Source: WIPO World IP Report 2011 1995 = 1

9. Internationalization of TM Applications Source: WIPO World IP Report 2011 1995 = 1

10. The Shift towards Asia (PCT Applications) Shares of PCT applications, 1995Shares of PCT applications, 2010 Source: WIPO World IP Report 2011

11. The Shift towards Asia (Trademarks) Gl. Shares TM applications, 1995Gl. Shares of TM applications, 2009 Source: WIPO World IP Report 2011

12. World Intellectual Property Organization Specialized agency of the United Nations 185 Member States 250+ accredited observers Secretariat based in Geneva, Switzerland Over 1,200 employees from > 110 countries Budget: CHF 637m for 2012/2013, > 90% self-financed through fee-paying services

13. WIPO Mission “Our mission is to promote innovation and creativity for the economic, social and cultural development of all countries, through a balanced and effective international intellectual property system.”

14. Developing IP Law Administration of 24 treaties PCT Negotiation of new international agreements Keep pace with new technologies Address emerging issues (traditional knowledge, folklore, copyright in the digital environment, global challenges) Hague Agreement Paris Convention Madrid Agreement Berne Convention Madrid Protocol WCT and WPPT Beijing Treaty PCT ?

15. Global IP Services International IP registration systems Patents: PCT (146 countries) Trademarks: Madrid system (87 countries) Industrial Designs: Hague system (60 countries) Appellations of Origin: Lisbon system (27 countries) International protection of IP assets with one application, in one language, and at a lower cost.

16. Global IP Services (cont.) WIPO Arbitration and Mediation Center Simple, quick and efficient Available in any country and language Low cost alternative to court proceedings International dispute resolution Arbitration, mediation, expert determination Internet domain names

17. IP for Development Assisting governments and organizations to develop policies and skills to use IP as engine for economic development Capacity building Regulatory framework IP Policies and strategies Technical and institutional infrastructure WIPO Development Agenda

18. Global IP Infrastructure Tools, services, standards and platforms that enable IP institutions to: > work more efficiently > collaborate more effectively > provide high quality services Business solutions for IP offices Technology and innovation support services IP information retrieval tools and services Classification systems

20. For further information > www.wipo.intwww.wipo.int > www.twitter.com/wipowww.twitter.com/wipo > www.youtube.com/wipowww.youtube.com/wipo > www.flickr.com/wipowww.flickr.com/wipo