1. Business Plan Presentation MobiHealth

2. Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials MobiHealth

3. Mission We want to deliver an application which improve common health in Pakistan.

4. Strategic Intent To be the first tool people grab concerning health issues Key actions (=how to get there): Partners in Pakistan (government, health organizations etc) Local know-how and insights Professional help in developing mobile application

5. Our Earnings Logic Application will be free for end user. Funding from international health organizations / Pakistani government

6. Business Environment Target market (description, size, geography,trends) Pakistani people with lack of health services and know- how Product/Service concept Mobile application that provides vital info about health Competition (direct and substitution) Lots of health applications available in iPhone for example and Android platform Telemedicine (not mobile application)

7. Project Execution Key Milestones: (service and business) Prototype Business plan Getting partners Demo version Selling the application / license

8. Risk Analysis RISKS Market – Promotion, Application isn’t interesting enough, User experience of mobile apps is poor, no experience about target market Technology/Product – S40 technology is limited, Other platforms become more successful Competence – Similar applications made for other platforms ACTIONS Market – Making contacts in market area, develop further application Technology/Product – Collect market information about frequency of S40 phones Competence – Do homework better, gain experience

9. Key Assumptions And Financials People have technology but they are reluctant to use it People will be ready to use the application after realizing the benefits Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)